Senior Media Orchestrator Lead

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Job Overview

The Senior Media Orchestrator Lead is a senior-level individual contributor responsible for orchestrating the end-to-end delivery of high-volume media campaigns across the full media lifecycle. This role requires deep expertise spanning campaign intake, strategic planning, audience activation, ad trafficking, programmatic media buying, measurement, reporting, reconciliation, and billing processes.

Serving as the connective tissue across media, operations, analytics, technology, and partner teams, this individual ensures campaigns move seamlessly from brief to execution while proactively identifying dependencies, risks, and process inefficiencies. The role is ideally suited for a highly experienced media practitioner who understands both strategic workflow design and day-to-day campaign execution.

A key responsibility of this position is leading the transformation of campaign operations from manual workflows to automation-enabled and agentic operating models, driving greater speed, scalability, accuracy, and operational efficiency.

Experience operating within a highly regulated industry and understanding governance, compliance, approval controls, and risk management frameworks is highly preferred.

Responsibilities:

• End-to-End Media Orchestration: Serve as the operational orchestrator across the complete media workflow, from campaign request and planning through activation, reporting, reconciliation, and billing. Coordinate activities across media planning, programmatic buying, Ad Operations, analytics, finance, legal, compliance, and partner teams. Ensure campaign dependencies, approvals, deliverables, and stakeholder accountabilities are managed proactively. Drive execution readiness for complex and high-volume campaign launches.
• Programmatic Campaign Delivery: Orchestrate a large portfolio of programmatic campaigns across multiple platforms and partners. Partner closely with programmatic traders, Ad Operations teams, and measurement stakeholders to ensure flawless execution. Monitor campaign progress and resolve workflow bottlenecks before they impact delivery timelines. Act as the primary escalation point for operational issues impacting campaign execution.
• Operational Governance & Risk Management: Establish and maintain workflow standards, operating procedures, and service level expectations. Identify operational, compliance, trafficking, data quality, and delivery risks before launch. Implement controls and validation processes that minimize launch defects, billing errors, pacing issues, and regulatory concerns. Support audit readiness and governance activities where applicable.
• Workflow Transformation & Agentic Operations: Lead initiatives to modernize campaign operations through workflow simplification, automation, and AI-enabled orchestration. Partner with technology, product, and operations teams to transform manual processes into scalable agentic workflows. Identify opportunities to reduce handoffs, eliminate inefficiencies, and improve operational speed and quality. Help define the future-state operating model for media activation and campaign delivery.
• Process Optimization & Performance Measurement: Analyze workflow performance, operational metrics, and cycle times to identify improvement opportunities. Develop reporting and insights on throughput, delivery performance, SLA adherence, and operational health. Recommend and implement process improvements that enhance scalability and stakeholder experience. Present operational recommendations and transformation opportunities to senior leadership.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 10+ years of experience across media, programmatic advertising, Ad Operations, campaign management, or marketing operations.
• Deep understanding of the end-to-end media campaign lifecycle, including briefing, planning, trafficking, activation, optimization, reporting, and billing.
• Strong knowledge of programmatic media platforms, campaign workflows, and operational controls.
• Demonstrated ability to coordinate large-scale, cross-functional initiatives without direct managerial authority.
• Experience managing high volumes of campaigns in a fast-paced operational environment.

Preferred Experience:

• Experience within a regulated industry such as financial services, healthcare, insurance, telecommunications, or pharmaceuticals.
• Understanding of governance, regulatory controls, compliance review processes, audit requirements, and operational risk management.
• Experience leading workflow automation, process transformation, AI-enabled operations, or agentic workflow initiatives.
• Familiarity with platforms such as DV360, The Trade Desk, CM360, Adobe Analytics, Google Analytics, Jira, Workfront, Appian, or similar workflow and media technologies.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Success Measures

• Campaigns delivered on time and according to SLA commitments
• Reduction in operational cycle times and workflow bottlenecks
• Launch accuracy and defect reduction
• Reduction in manual effort through automation and agentic workflows
• Fewer escalations and execution-related risks
• Stakeholder satisfaction across media, operations, compliance, and partner teams
• Improved scalability and throughput of campaign operations

#LI-JR5

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Job Family Group:

Marketing

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Job Family:

Advertising, Branding and Media

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$144,480.00 - $216,720.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Nov 12, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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