Vice President - Media Sciences Business Analysis

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Media Sciences team is responsible for optimizing client interactions and spend through -

• improved attribution
• generating audience insights
• measuring and tracking contribution of different channels and acquisitions campaigns
• experimenting design for different marketing strategies
• & developing dashboards for senior leadership.

This role entails contributions to the following areas -

• Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
• Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
• Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
• Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions

Key Responsibilities:

• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
• Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
• Analyzes performance of marketing programs and business initiatives
• Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
• Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests

Qualifications:

• 10+ years of experience
• Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
• Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining. Ability to translate and articulate complex thoughts and opportunities to a larger au

Education:

• Bachelors/University degree, Master’s degree preferred

Media Sciences team is responsible for optimizing client interactions and spend through -

• improved attribution
• generating audience insights
• measuring and tracking contribution of different channels and acquisitions campaigns
• experimenting design for different marketing strategies
• & developing dashboards for senior leadership.

This role entails contributions to the following areas -

• Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
• Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
• Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
• Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions

------------------------------------------------------

Job Family Group:

Decision Management

------------------------------------------------------

Job Family:

Business Analysis

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Most Relevant Skills

Please see the requirements listed above.

------------------------------------------------------

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

------------------------------------------------------

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.