AVP, Digital Origination

Key Responsibilities

• Develop and execute high-impact digital acquisition strategies to drive quality new-to-bank client growth, achieve digital sales targets and grow revenue

• Plan and launch integrated digital campaigns, leveraging data and customer insights to maximize conversions and drive acquisition efficiency across paid, owned, and partner channels

• Manage and optimize media performance campaigns and the end-to-end customer acquisition funnel, identifying and addressing customer journey friction points and process inefficiencies to improve conversion outcomes

• Analyze performance metrics, including conversion rates, cost per acquisition (CPA), lead management effectiveness, funnel and channel performance, and translate insights into actionable recommendations

• Segment and identify audiences to engage high-propensity customer segments, enabling more effective targeting and lead generation

• Build and maintain dashboards, reporting frameworks, and tracking mechanisms to provide timely visibility into acquisition performance and support data-driven decision-making

• Drive testing and optimization initiatives to improve performance, conversion rates, and online customer experience, while ensuring accurate funnel tracking, attribution, and measurement

• Enhance digital experiences through customer journey design, content commercialization, and discoverability initiatives

• Partner with cross-functional teams, including Scrum and project teams, to drive agile delivery through collaboration with stakeholders

Required Competencies

• Strong understanding of digital acquisition, customer journeys, conversion funnels, and campaign performance optimization

• Proficient in data analysis, dashboard development, and the use of MarTech and analytics platforms, including Adobe Analytics. Ability to translate data into actionable plans that drive business outcomes

• Adaptable and flexible, with proven ability to influence and collaborate effectively across multiple stakeholders and cross-functional teams

• Strong analytical and problem-solving skills, with a growth mindset and the ability to overcome challenges in a dynamic environment

• Ability to thrive in fast-paced environments and effectively manage multiple priorities

Qualifications

• Bachelor's/University degree or equivalent experience

• 6–10 years of relevant experience; experience in financial services, digital commerce, or related industries would be advantageous