Business Analytics Lead Analyst, VP

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Job Overview

We are seeking a highly analytical and strategic Vice President to join our US Personal Bank Analytics team. This role will support Citi Retail Services and play a critical role in portfolio management by leveraging advanced analytics to identify opportunities to enhance customer engagement and drive profitable growth.

Key Responsibilities:

• Primary Customer Segmentation and Targeting: Develop and refine customer segmentation strategies to define high-value Primary customer segments and tailor marketing efforts to maximize customer engagement and acquisition.

• Portfolio Performance Analysis: Conduct in-depth analysis of portfolio performance, identifying key trends, drivers, and areas for improvement. Develop actionable insights and recommendations to optimize portfolio and segment profitability

• Marketing Optimization: Analyze marketing campaign performance and develop recommendations to optimize targeting, offer design, and communication strategies across channels, and across partner sales, external sales and lending

• Growth Strategy Development: Contribute to the development and execution of growth strategies for Citi Retail Services, leveraging data-driven insights to identify and capitalize on market opportunities.

• Competitive Analysis: Monitor and analyze competitive landscape to identify emerging trends and best practices. Develop strategies to maintain a competitive edge in the market.

• Stakeholder Management: Collaborate effectively with key stakeholders across various teams, including product, marketing, sales, and risk management, to ensure alignment and execution of portfolio strategies.

• Reporting and Communication: Regularly report on key performance indicators (KPIs) and progress against goals to senior leadership. Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.

Qualifications:

• 6-10 years of experience in business/marketing analytics, preferably within the financial services industry.

• Strong analytical skills, with experience analyzing large datasets and applying statistical and quantitative techniques.

• Proficiency in SAS/SQL, Python, and other analytical tools.

• Experience with financial modeling and forecasting.

• Excellent communication, interpersonal, and presentation skills.

• Ability to work independently and as part of a team.

• Strong problem-solving and critical thinking skills.

Education:

Bachelor's degree in a quantitative discipline (e.g., Engineering, Economics, Statistics, Mathematics, Operations Research); Master's degree preferred.

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Primary Location:

Schaumburg Illinois United States

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Primary Location Full Time Salary Range:

$125,760.00 - $188,640.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 26, 2025

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