Franchise Marketing Analyst- Officer

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Job Overview

Job Description

The Client Services Marketing organization aims to create awareness and drive new business opportunities with our institutional clients through client stories and experiences such as strategic events, sales enablement, and consistent client outreach partnered with differentiating client-centric content.

The Client Services Marketing Analyst is an entry-level role that will have the opportunity to work within each of the pillars of the Client Services Marketing organization, providing support to the teams and effectively across the organization during peaks in the business, as needed.

The six pillars of Client Services Marketing:

• Client Advocacy & Experience
• Client Outreach & Digital Platforms
• Global Field & Client Marketing
• Product, Segment, and Go-to-Market Marketing
• Governance
• Strategy and Delivery

Role and Responsibilities include, but are not limited to:

• Collect and synthesize feedback from stakeholders, and overseeing implementation of said feedback
• Generate reports and slides to document business status and milestones
• Develop marketing materials to support sales enablement and strategic events
• Oversee upgrades to digital platforms and help with the implementation of new MarTech
• Analyze methodologies and processes to identify opportunities to improve efficiencies while adhering to policies
• Collaborate with the different teams to complete deliverables in a timely manner and according to stakeholder expectations
• Help the Client Services Marketing organization reach our goals while aligning to our business priorities

Skills and Competencies

• Advanced Excel and Power Point is a must
• Project Management skills, including time management and the ability to prioritize tasks accordingly
• Excellent writing and communication skills and the ability to engage across the team and with senior leaders
• Critical thinking and strategic articulation of ideas
• Outcome oriented

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$64,350.00 - $85,520.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Nov 03, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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