Vice President, Payments & Liquidity Sales Specialist – Services

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Job Overview

Are you looking for a career move that will put you at the heart of a global financial institution? Then bring your skills in analysis, problem solving and communication to Citi’s Payments & Liquidity Product Sales team.

By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview:

The UK & Europe Payments & Liquidity Product Sales Team sits within the broader Sales organization and plays a critical role in driving new and incremental Cash Management revenue, increasing wallet share, and strengthening Citi’s Payments and Liquidity franchise across Corporate and Public Sector clients.

The role is integral to the full sales lifecycle for treasury and cash management solutions, leading both formal RFP processes and relationship‑led opportunities in close collaboration with Banking, Solution Sales, Client Executives, Product, Pricing, Marketing, and Implementation teams to win cluster, regional, and global mandates.

The successful candidate will act as a deal leader and trusted treasury advisor, accountable for the end‑to‑end sales lifecycle—from opportunity identification and solution design through commercial negotiation, deal approval, and handover to implementation.

This position is suited to a highly motivated sales professional who combines strong cash management expertise, disciplined execution, data‑driven decision making, and strong attention to detail in a fast‑paced, matrixed environment.

What you’ll do:

Commercial Leadership & Financial Performance:

• Own and actively grow a high‑quality Payments & Liquidity sales pipeline, delivering against agreed TTS wins and revenue targets across rebids and new business.
• Drive net pipeline growth by progressing new opportunities, while actively managing churn risk.
• Lead deal execution end‑to‑end, ensuring timely progression, strong conversion rates, and disciplined deal management.
• Ensure 80%+ execution of live deals within the defined fiscal timelines, with proactive management of obstacles and dependencies.
• Maintain accurate, credible CRM pipelines, including opportunity updates, de‑commit discipline, win handovers, and post‑deal reviews.

Client Franchise & Solution Ownership:

• Act as a Payments & Liquidity subject matter expert, leading client conversations on treasury transformation, liquidity optimization, payment modernization, and digital enablement.
• Partner with Client Executives and Banking to identify client needs, uncover wallet share opportunities, and shape differentiated, value‑led propositions.
• Lead solution design and commercial structuring across the Payments & Liquidity portfolio, ensuring alignment with client objectives and Citi’s strategic priorities.
• Drive data‑driven origination, actively executing on campaign leads, analytics insights, and franchise priority initiatives.
• Provide high‑quality feedback and insights from client engagements and campaigns to support continuous improvement across Sales, Product, and Marketing.

Deal Structuring, RFP & Proposal Excellence:

• Lead complex RFPs and relationship‑led opportunities, defining win strategy, client positioning, and solution differentiation.
• Oversee the development of compelling, accurate, and client‑centric proposals and pitch materials, ensuring commercial rigor and consistency.
• Develop a strong understanding of client treasury environments, business models, and cash management requirements to support tailored solutioning.
• Proactively identify and manage risks, gaps, pricing considerations, and operational dependencies, escalating as needed.

Sales Discipline, Data & Execution Excellence:

• Embed and champion TTS Sales Disciplines (e.g., scorecard reviews and deal governance).
• Leverage sales and data tools to drive insight‑led client conversations and prioritisation.
• Ensure timely, accurate, and complete CRM data, contributing to improved forecasting integrity and reduced deal rejections.
• Support CRM deal management, ensuring accurate and timely updates to pipeline data, opportunity status, sales cycle tracking, and reporting metrics.
• Support coordination with Project Management teams to ensure smooth transition from deal sign‑off to implementation.

Risk, Control & Governance Leadership:

• Demonstrate strong understanding and ownership of Citi’s Enterprise Risk Management Framework as it applies to Payments & Liquidity sales.
• Identify, assess, and actively manage risks arising from sales activities, ensuring early escalation and effective remediation.
• Ensure full compliance with Citi policies, including Code of Conduct, AML, Information Security, Data Governance, and Clean Desk requirements.
• Maintain a strong and stable control environment, with full ownership across:
  • CRM accuracy
  • EERS
  • Training, T&E, and audit preparedness

Stakeholder Partnership & Leadership:

• Operate as a trusted partner to Client Executives, Banking, Product, Pricing, Marketing, and Implementation teams.
• Bring together regional, cluster, and global partners to drive wallet share gains in priority clients.
• Role‑model collaboration, accountability, and ownership within the Payments & Liquidity Product Sales team.
• Contribute to a high‑performance sales culture through knowledge sharing, best‑practice adoption, and peer support.

What we’ll need from you:

• Significant experience in Transaction Banking, Payments, Liquidity, Treasury Services, or a closely related client‑facing or product sales role.
• Strong working knowledge of Payments, Receivables, Liquidity, Digital Channels, and Treasury reporting solutions.
• Proven experience supporting or leading complex, multi‑stakeholder sales processes, including RFPs and structured deals.
• Demonstrated ability to manage pipelines, commercial outcomes, and CRM discipline in a matrixed organization.
• Experience operating within a risk‑controlled, regulated environment.

• University degree preferred.
• Cash Management or Treasury qualification (e.g., Cert ICM) advantageous but not required.

Key Attributes for Success:

• Commercially driven with strong execution discipline
• Data‑literate and insight‑led in approach
• High attention to detail with the ability to manage multiple priorities
• Confident communicator with executive‑level internal presence
• Strong risk awareness and personal accountability
• Collaborative leader with a franchise mindset

What we can offer you:

This role offers significant exposure to complex, multi‑country, multi-product Cash Management sales and provides an excellent platform for career development within Citi. The successful candidate will:

• Gain deep insight into corporate treasury environments and buying behaviours.
• Build strong product expertise across the Treasury and Trade Solutions (TTS) Cash Management portfolio.
• Develop best‑practice skills in RFP management, solutioning, and commercial structuring.
• Be well positioned for future career progression into Sales, Product, Coverage, Strategy, or Marketing roles within TTS or the broader organization.
• Develop best‑practice skills in RFP management, solutioning, and commercial structuring.
• Be well positioned for future career progression into Sales, Product, Coverage, Strategy, or Marketing roles within TTS or the broader organization.

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as: 

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus 
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program  
• Pension Plan 
• Paid Parental Leave 
• Special discounts for employees, family, and friends 
• Access to an array of learning and development resources 

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day.  We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive. 

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities. 

This Role is a “Controlled Function” Role as defined by the Central Bank of Ireland Reform Act 2010 and Principal Regulations 2011, and amending Regulations 2014, 2015.

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Job Family Group:

Institutional Sales

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Job Family:

Institutional Product Sales

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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