Banamex Performance Marketing Manager Assistant Vice President

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Job Overview

The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Responsibilities:

• Own the creation, production and distribution of client communications such as letters, talking points, e-mails, forms, FAQs, brochures and sales collateral. Responsible for writing, producing, and distributing all client facing materials detailed below.
• Development of client communications for core consumer lines of business. Development of written content, editing and implementing a wide range of customer servicing and marketing materials including letters, e-mails and forms.
• In addition, this role will include the creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications.
• Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees, managing and implementing all direct mail campaigns for existing clients and ensure that the business complies with regulatory requirements and regulators’ mandates.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 5-8 years of relevant work experience
• Excellent written and verbal communication skills
• ability to meet tight deadlines, manage multiple projects at once, and work well under pressure Detail and customer-service oriented Ability to work well independently, as well as part of a team, and interact with all levels of management Excellent interpersonal skills to negotiate and influence Advanced knowledge and experience with Microsoft Office Profound ability to multi-task and prioritize among several projects and initiatives Working cross-functionally and experience with ambiguity and managing complexities Excellent digital marketing competence across search, display, paid media and measurement

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

The Performance Marketing manager will be responsible for planning, monitoring, and maintaining the company core products digital marketing strategy. This individual will lead the relationship with agencies & key partners to ensure daily operation and continuous improvement of the channel. The performance marketing manager must have strong skills in creating and maintaining projects, influence others at all levels of the business and ability to build lasting relationships with key stakeholders while adapting quickly to rapidly changing priorities.

As part of this role, the individual needs to be a creative problem solver with a customer-centric oriented mindset.

Tasks:

· Responsible for the planning and execution of digital marketing plans with clear performance objectives aligned with business goals.

· Optimization of campaign’s budget to maximize CPA, CPC, CPV, CTR & ROI. Ensure all data form marketing campaigns is clearly analyzed and reports.

· Identify improvements on acquisition and awareness campaigns and shaping roadmaps to implement changes required.

· Develop A/B test campaign experiments across digital marketing channels, including messaging, segmentation and platforms, to optimize performance.

· Work closely with product, agencies, and marketing teams to design and implement digital marketing campaigns.

· Manage and report digital marketing performance to stakeholders; use results as data driven insights for improvements, and establish best practices

· Keep up to date with the latest best practices and integrations on digital marketing

Requirements:

· Data Driven

· Strong knowledge on Paid Social, Programmatic, Google Ads (Google AdWords certified preferred)

· Ability to meet tight deadlines, manage multiple projects at once.

· Proven experience in all three stages of the marketing funnel, especially in conversion and marketing analytics.

· Ability to track, measure, and report on results

· Experience in attribution models.

· Resilience capacity in a highly controlled environment

· Analytical skills and ability to provide actionable insights from data

· Skilled in problem solving and project management

· Self-starter with a history of pushing for deadline-driven results

· Experience of managing the complete lifecycle of a project, creating, and maintaining them, including risks, actions, issues, dependencies

· Line management or team leader experience

· Diplomatic ability to influence others at all levels of the business and build lasting relationships with key stakeholders

· Ability to display data visually, creating powerful presentations which effectively quantify and justify value created.

· Demonstrated ability to think strategically, analytically and creatively solve

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Job Family Group:

Marketing

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Job Family:

Marketing Generalist

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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