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VP, Partner Marketing Account Growth

Job Req ID 24742230 Location(s) Wilmington, Delaware; Schaumburg, Illinois; New York, New York Job Type On-Site/Resident Job Category Marketing
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Marketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team’s focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.

The Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy’s, The Home Depot and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS partner marketing team, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative, and fast-paced environment.

The Head of Partner Account Growth for Citi Retail Services is currently seeking a VP of Partner Marketing Account Growth. The individual in this role will be responsible for supporting the identification and launch of new growth channels and optimization of existing channels for retail credit cards, managing performance tracking and leading go to market strategies. This includes managing projects from inception through delivery, leading forums and routines to drive business performance, and identifying strategic opportunities to deliver on commitments.


  • Deliver strategic recommendations to drive account growth for the Citi Retail Services business through understanding the competitive landscape and optimizing existing channels
  • Manage go-to-market strategies for new initiatives related to channel expansion, capability development, and funnel optimization from inception through delivery
  • Collaborate with business partners to identify efficiencies and improve effectiveness across acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities
  • Maintain an extreme focus to detail while managing marketing campaigns across multiple channels (both internal and external sites) that attract new customers and engage recently acquired customers
  • Make decisions and recommendations based on analytics
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency


  • 6-10 years of experience in business, particularly in digital marketing
  • Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
  • Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
  • Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
  • Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
  • Comfortable in ambiguous situations, self-starter and self-learner
  • Comfortable operating in a highly matrixed, complex environment
  • Strong sense of accountability and decisiveness in a strong work ethic culture
  • Highly organized, detail-oriented, energetic, positive, resourceful, and proactive


  • Bachelor’s/University degree

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Marketing Program Management


Time Type:

Full time


Primary Location:

Wilmington Delaware United States


Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.


Anticipated Posting Close Date:

May 03, 2024


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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