Innovation and Planning, Lend Marketing- Senior Vice President

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Job Overview

Head of Innovation and Planning, Lend Marketing

The US Consumer Card Marketing drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Customer Marketing team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

The Customer Marketing organization is seeking the Head of Innovation and Planning within the Lend Marketing organization. Lend Marketing drives marketing for our consumer unsecured lending products to address customer’s borrowing needs over their lifecycle. This role will lead business management and innovation for Lending Marketing  

Responsibilities

Innovation & Strategic Initiatives

• Identify new innovative capabilities / opportunities to increase personalization, efficiency, and speed to market for Lending Marketing through deep understanding of market trends, competitor analysis, and current campaign processes.

• Establishing a clear, multi-year innovation roadmap for Lend Marketing with measurable impact.

• Lead prioritized innovation initiatives from concept through adoption across Lend Marketing, with consideration for broader roll-out across Customer Marketing

Planning & Business Management

• Craft compelling narratives and updates on Lending Marketing impacts and innovation agenda through data.

• Facilitate change management across Lend Marketing for new organizational initiatives, processes enhancements, and system changes.

• Ensure effective business management across Lend Marketing, including financial forecasting, vendor governance, and coordination with controls partners on audit, exam, and risk-related activities.

Qualifications:

• 10+ years of experience in financial services and marketing, preferably with experience in strategic initiatives, marketing strategy, planning, and innovation

• Proven problem-solving skills to structure challenges and identify solutions / opportunities.

• Ability to lead and influence partners across a matrix organization, fostering collaboration, and building confidence with peers on key Lending Marketing innovation opportunities.

• Effective at managing and driving multiple initiatives and priorities simultaneously.

• Proficient at Excel and skilled at creating high quality presentations for executives.

Education:

• Bachelor’s/University degree

• Master’s degree preferred

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Job Family Group:

Product Management and Development

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Job Family:

Product Management

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$144,480.00 - $216,720.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Apr 17, 2026

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