Citi Shop, Product Marketing Lead (VP)

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. For the past 200 years at Citi, we have a drive to help clients move from ambition to achievement. Our company has been one of the foundational components of today’s modern financial infrastructure—this gives us a level of unmatched expertise in tackling the world’s most complex challenges and connecting across capabilities to enable lasting progress for our clients. Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

Citi’s North America Consumer Bank has a unique opportunity to leverage its consumer relationships and footprint, state of the art technology and leading consumer banking position to deliver customer value in a targeted and impactful way.

The Branded Cards business serves more than 30MM customer relationships across the US, processing approximately 4.8 billion purchase transactions annually, $362 billion in sales volume, and generates over $90 billion in customer loans.  We offer a combination of class leading proprietary value propositions such as the Citi Simplicity, Citi Double Cash, and Citi Rewards products as well as co-branded credit cards with iconic industry leaders such as Costco, American Airlines, AT&T, and Expedia.  These value propositions are supported by our proprietary Thank You rewards program, a broad range of digital lending programs such as Flex Loan and Flex Pay, and industry leading digital experiences delivered through Citi Online and the Citi Mobile app.

Description:

The Benefits Team with is responsible for managing a suite of card benefits that complement the card products’ core value proposition and provide customer value and competitive differentiation. Card benefits managed by the Benefits Team fall into a number of categories including: Shopping, Protection, Personal Financial Management, Dining and Entertainment.

Citi Shop is the newest product in the Shopping benefit vertical. Launched in Q1 2024, Citi Shop is a browser extension based program that provides Citi credit card customers the opportunity to save money at over 5,000 online retailers. Given the recency since launch, the Citi Shop program is currently in the growth phase primarily focused on driving new enrollments.

Responsibilities:

• Develop marketing and brand strategy supporting Citi Shop awareness & engagement
• Drive execution of on-going Citi Shop awareness and engagement marketing campaigns
• Lead execution of cross-channel marketing, positioning and testing, asset creation and revisions both with internal and external partners
• Partner with marketing team to analyze marketing and testing data in order to make program recommendations
• Lead on-going competitive assessment of marketing capabilities for shopping programs
• Develop marketing capability roadmap to support desired marketing functionality end state
• Lead execution of marketing technology capability enhancements in partnership with Marketing and Technology partners
• Lead Citi Shop merchant marketing strategy

Qualifications:

• 6 - 10 years of experience in a marketing and/or product / program management
• Strong communication and influencing skills, especially with cross-functional partners and Senior Leadership
• Third party vendor / relationship management experience
• Ability to deliver results, creates an executable path for achieving critical objectives and driving meaningful outcomes
• Excellent organization skills, with the ability to work under pressure and prioritize within tight deadlines
• Customer centric with ability to balance both customer/partner benefits and business financials
• Sense of curiosity, interest in challenging conventional norms, and thinks strategically

Education:

• Bachelor’s/University degree or equivalent experience

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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