Creative Director: Print and Digital, SVP

Citi’s US in-house creative agency is lookingfor aCreative Director to leadits vision and strategy for lower funnel marketing, overseeing the development of high-volume email, direct mail and other targeted marketing assets.

This position requires a proven record of success in leading copy and design through branding initiatives in an agency environment.

The key characteristics for this position are:

• Dedicated leader – Managing Design and Copy Leads to implement a consistent and unified experience acrossmarketing assets 

• Client advocate – Ensuring all assets produced in-house align with business goals and keep client progress front of mind

• Strategic visionary – Identifying and onboarding key talent to further grow the agency’s offerings

• Accessibility expert – Advising on Americans with Disabilities Act (ADA) guidelines as they pertain to marketing assets; providing a consistent and successful experience to all customers, regardless of ability

• Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent

• Collaborative partner – Partnering with stakeholders and execution partners to equip the team with best practices and the latest guidelines for delivering top tier creatives

• Brand strategist – Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent look and feel that promotes the client's core principles

Key Responsibilities:

The primary responsibility of thein-house agency is to provide their partners with innovative and dynamicassets that adhere to brand guidelines, the client's central messaging and ADA compliance.

The Creative Director: Visual is specifically responsible for:

• Leading a team of Design Leads, Copy Leads, designers and copywriters to ensure consistency through lower funnel marketing channels (email, direct mail, web banners, etc.)

• Presenting to senior leadership; clearly explaining strategy and impact of the team’s involvement 

• Providing innovative, out of the box input when reviewingcomplex creatives

• Conducting brainstorming sessions in a team setting to continually improve the user experience and performance results on deliverables 

• Participating in project kickoff meetings, performing internal reviews and joining client presentation calls to lead the team in delivering high quality assets

• Demonstrating Citi’s purpose of making every client’s progress our passion

Qualifications:

• 8+ years of leadership experience, includingacreative background (copy, design, etc.)

• Agency experience (in-house agency experience is a plus)

• Mastery of Adobe Creative Cloud

• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)

• Experience with ADA compliance as it pertains to marketing collateral

• Strong presentation skills and the ability to clearly and effectively discuss projects

• Successful experience partnering with internal clients and senior leaders

• Excellent organizational skills and the ability to keep track of multiple key priorities

• Ability to adhere to a process calendar

• Ability to successfully collaborate with local and remote team members

• A BA or higher in marketing or a related field

• Mac literacy

Education:

• Bachelor’s/University degree, Master’s degree preferred

Hiring Locations:

• Charlotte, NC

• Jacksonville, FL

• Wilmington, DE

• Schaumburg, IL