Citi Branded Cards - One Citi Integration Lead, Senior Vice President (Hybrid)

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Job Overview

Within Citi Branded Cards, the Premium Customer Experience team designs and delivers differentiated, seamless and personalized experiences for Citi’s affluent cardmembers. This Premium Center of Excellence inspires cardmember engagement and loyalty while elevating Citi’s position as the premier partner for the most discerning cardmembers. Guided by customer-centric design and strategic outlook, the Premium Customer Experience team was established to enrich affluent cardmembers’ lives by delivering elevated experiences that strengthen relationships, enable growth, and secure Citi’s leadership in the affluent segment.

The One Citi Integration Lead, Senior Vice President position will closely partner with Citi’s Retail Bank and Wealth organizations to define and deliver a premium cardmember experience. This strategic approach will deepen cardmember engagement and expand the footprint of Branded Cards within Citi’s premium bank client segments. The position will be centered on three core pillars: (1) scaling our premier credit card products into new banking segments, (2) optimizing existing Cards and Bank assets to better serve our high-value clients, and (3) leveraging key partnerships to create a unique, multi-relationship value proposition. The overarching goal is to create a synergistic ecosystem where our Credit Cards, Retail Bank, and Wealth Management businesses work in tandem to attract, retain, and grow our most valuable customer relationships.

Responsibilities:

• Define and execute on a strategic approach to grow high-fee credit card penetration across critical banking segments.

• Work in partnership with Retail Bank and Wealth teams to develop a deep understanding of client needs and identified pain points across key cards and bank portfolios. Design solutions to quickly resolve client pain points while also designing incremental opportunities that exceed client needs.

• Assist in the development and launch of future new/existing credit card products and new programs with enhanced features that incentivize cardmember engagement and loyalty among critical premium banking segments. Drive client value propositions, positioning, channel strategies, and ongoing competitive differentiation.

• Oversee a roadmap that brings such capabilities, offers, and features to market with a multi-year strategy to drive scale among such populations. Work in concert with delivery, digital and technology partners on such development and launch activities.

• Survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities across the market.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Key Skills/Qualifications:

• 10+ years of relevant experience in financial services, ideally in a credit card related role serving Affluent, high-net worth (HNW), and ultra-high net worth (UHNW) client segments.

• Demonstrated ability to build internal relationships with broad stakeholders across the franchise to drive common goals and outcomes.

• Strong leadership and organization skills with the ability to manage multiple projects and initiatives simultaneously.

• Ability to develop strategies, gather resources, and inspire a diverse set of individuals.

• Experience operating in a global and matrixed environment including managing cross functional areas (e.g. product management, finance, risk, decision management, research, marketing, technology, digital, and operations).

• Consistently demonstrates clear and concise written and verbal communication with strong PowerPoint and Excel skills.

• Working knowledge of the different systems, theories, and practices relevant to a function as well as practical experience of multiple business cycles.

• Strong quantitative abilities and understanding of P&L dynamics.

• In-depth knowledge of industry and competitor products/services.

• This is an individual contributor role.

Education:

• Bachelor’s degree/University degree

• Master’s degree preferred

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Job Family Group:

Consumer Sales

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Job Family:

Consumer Product Sales

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$156,160.00 - $234,240.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Oct 23, 2025

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