Existing Customer Marketing - Sales Growth / Vice President (Hybrid)

The Existing Customer Marketing (ECM) team within the Marketing & Franchise Development organization drives all aspects of the customer lifecycle including Early Engagement, Usage & Loyalty and Retention strategies. The ECM team is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

Specifically, the VP of ECM Sales Growth for Citi Retail Servicesis charged with leading spend & get marketing strategies for multiple CRS credit card portfolios, focused on driving external sales by delivering stellar client experiences, developing effective offers, messaging and channel strategies, partnering with Product/Partner Teams & Channel teams to deliver best in class strategies and ensuring compliance with applicable laws, rules and regulations.

Responsibilities:

• Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Implement test strategies including offer set-up, coordinate campaign schedules with execution teams, maintain audits as applicable, and apply critical thinking to identify and mitigate potential issues.

• Collaborate with business partners to execute campaigns/initiatives that enhance partner growth strategies.

• Actively monitor test results providing recommendations and enhancements.

• Identify and manage any issues to resolution.

• Manage monthly budget reconciliation as needed, and marketing invoice processing to ensure proper vendor execution.

• Manage internal legal, compliance and partner creative review and approvals for spend campaigns.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Ability to identify and drive growth, while solving for capacity and expense constraints.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and interpersonal skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:

• Bachelor’s/University degree, Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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