Skip to main content


Existing Customer Marketing - Strategy Analyst (C13/VP)

Job Req ID 24743669 Location(s) New York, New York; Wilmington, Delaware; Jacksonville, Florida; Irving, Texas Job Type Hybrid Job Category Marketing
Apply Now

Position Summary

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. 

The ECM organization is currently seeking a VP, ECM Strategy Analyst to drive analysis of marketing effectiveness. The role primarily involves developing and implementing analytical strategies to drive business growth, optimize operations, and enhance decision-making processes. The ideal candidate will possess a strong background in data analysis, financial services, and a proven track record of developing and monitoring key performance indicators (KPIs).


Develop Analytics Agenda:

  • Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.

  • Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.

Develop and Monitor Key Performance Indicators (KPIs):

  • Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.

  • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.

  • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.

  • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.

Business Case Development and Scenario Planning:

  • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.

  • Partner with business units to assess the feasibility and potential impact of proposed initiatives.

  • Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.

  • Analyze various scenarios to understand their impact on financial performance.

  • Collaborate with stakeholders to develop strategic responses to potential scenarios.

  • Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.

Measure Marketing Effectiveness:

  • Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.

  • Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.

  • Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.


  • 5+ years of relevant experience

  • Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards.

  • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with USCA and Finance  

  • Familiarity with financial services industry and competitor products/services

  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.

  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.


  • Bachelor’s Degree required, Master’s preferred.


Job Family Group:



Job Family:

Marketing Program Management


Time Type:

Full time


Primary Location:

New York New York United States


Primary Location Full Time Salary Range:

$129,840.00 - $194,760.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.


Anticipated Posting Close Date:

May 30, 2024


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Apply Now

Saved Jobs

You have no saved jobs

Previously Viewed Jobs

You have no viewed jobs