Email Channel Delivery

The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

The Email Channel works with various product and segment owners to deliver email marketing campaigns to our customers.  Individuals on the team consult with strategists as well as creative agencies on email design related to functionality (e.g., responsive, ADA guidelines), email best practices and test design options.  Individuals are subsequently responsible for all email set-up and carrying out campaign execution and deployment checks. 

Responsibilities:

​

• Partnering with internal teams, specifically – US Branded Cards or Retail Bank Program Managers (marketing strategy), Marketing Information Management (data), and external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.

• Executing capacity models for monthly assessment and prioritization process

• Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.

• Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.

• Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.

• Remain extremely focused on detail while managing multiple email campaigns simultaneously.

• Ensure quality deliverables are on time and meet all Channel Controls.

Qualifications:

• 6-10 years of business experience, particularly in email campaign production management
• Experience with enterprise level ESP; Salesforce Marketing Cloud Content Builder and Journey Builder experience preferred
• Ability to understand data and make recommendations based on analytics; including test design recommendations and waterfall audits
• Thinks operationally and strategically; analyzes issues, uses sound judgment
• Strong communications skills: ability to clearly, effectively discuss projects; strong listening skills
• Excellent relationship building with internal clients and external developers; requires collaboration and teamwork across organizational boundaries
• Intellectual curiosity, logical thinking and the ability to solve problems creatively
• Accountability, attention to detail, decisiveness and strong work ethic
• Excellent organization and time management skills; ability to handle/track multiple concurrent job statues; works effectively under tight deadlines, adhering to process calendars
• Ability to discern creative best practices and an eye for visual media in general. 
• Ability to understand HTML code
• Experience with Confluence and or Jira a plus
• Bachelors or Associate of Arts degree required

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

------------------------------------------------------

Job Family Group:

------------------------------------------------------

Job Family:

------------------------------------------------------

Time Type:

------------------------------------------------------

Primary Location:

------------------------------------------------------

Primary Location Full Time Salary Range:

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

------------------------------------------------------

Anticipated Posting Close Date:

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting