Content Delivery Specialist, Creative and Media Services - Vice President

About the Team

Enterprise Services and Public Affairs seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's various stakeholders, including our colleagues. The Global Communications team is a nimble group in Enterprise Services and Public Affairs that covers a broad scope of responsibilities, ranging from executive communications and public engagements to quarterly earnings and corporate reputation programs as well as communications that support our lines of business. The nature of the work provides a dynamic environment where members of the team serve as company spokespeople to media, drive engagement with colleagues and develop external and internal digital communications for a global workforce of more than 200,000 colleagues. Within Citi, the team works with many internal partners, including senior leadership, and regularly coordinates closely with other members of the Enterprise Services and Public Affairs team across the world.  

This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and always strive to be energetic and maintain a good sense of humor. 

Vice President, Content Delivery Specialist, Creative and Media Services (C13)

Job Summary

If you have a meticulous eye for detail, a strong understanding of optimal video content delivery platforms, and a knack for efficiently coordinating complex distribution projects in a fast-paced environment, this is your opportunity to drive the global reach and impact of our digital communications. We are seeking an experienced and highly motivated Content DeliverySpecialistto lead our team’s content delivery efforts, ensuring the high-quality distribution of hosted content across various internal and external channels and platforms. This pivotal role will be serve as our team’s primary stakeholder in the administration and strategic oversight of our primary content hosting platforms for video and will work with partners across Citi to drive improvements in content distribution workflows, technology adoption, and accessibility compliance.

Key Responsibilities

• Lead the strategy and execution for content delivery, providing expert guidance and support to Global Communications colleagues and global partners across various business units and functions.

• Serve as the lead administrator for all internal and external content hosting platforms, with a strong focus on video-on-demand (VOD) experiences and live streaming as well as various podcast platforms.

• Manage the implementation of continuous improvements to content distribution and project management workflows, maximizing efficiency, quality, and leveraging the latest media technology trends.

• Oversee all content deliverable workflows, including encoding, hosting, publishing, and distribution across internal digital channels and public-facing external platforms.

• Act as the primary project stakeholder and advocate for Global Communications priorities in the development and iteration of product updates, collaborating closely with engineering teams to enhance hosting and delivery capabilities.

• Establish and maintain robust tracking and reporting mechanisms for analytics data related to content performance, particularly for videos hosted on the company’s digital channels, providing insights for continuous improvement.

• Design, develop, and maintain comprehensive department documentation, outlining file specifications, technical requirements, and workflow best practices for content delivery.

• Manage and ensure ADA (Americans with Disabilities Act) accessibility for all digital content, including the implementation of captions, audio descriptions, and adherence to technical compliance standards.

• Support the integration and utilization of Software-as-a-Service (SaaS) solutions across content development, review, and delivery processes.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards. 

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, Information Technology, or a related field.

• 5+ years of experience in digital content delivery, content management, or digital media operations, with a strong emphasis on video and audio platforms.

• Proven experience leading content distribution efforts and managing digital content platforms 

• Demonstrated project management skills with the ability to manage complex workflows and cross-functional teams.

• Strong understanding of content encoding, hosting, and distribution processes across various digital channels.

• Familiarity with web analytics tools and the ability to interpret data to inform content strategy and platform optimization.

• Knowledge of ADA accessibility standards for digital content (WCAG guidelines) and experience implementing compliance measures (captions, audio descriptions).

• Excellent communication, interpersonal, and leadership skills, with the ability to collaborate effectively with global teams and stakeholders.

• Integrity, maturity, dependability, a positive professional attitude. 

• A team player who will implement initiatives effectively and motivate others to carry out their work. 

• Excellent organizational and project management skills. 

• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization. 

• Track record of success in delivering high quality work in a fast paced and dynamic environment. 

Critical Competencies

• Adobe Creative Suite 

• Project Management 

• Oral Communication 

• Written Communication 

• Relationship Building 

• Results Orientation 

• Strategic Orientation

Citi Location

This is a hybrid (3 days/week) role based in New York, NY orJacksonville, FL.