Brand Strategy Senior Lead, Wealth Marketing

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Job Overview

• Support execution of Citi Wealth’s global brand strategy and identity system across channels and regions.
• Partner with internalteams includingdesign, content, and marketingtosupport the developmentand executionof brand and campaign work.
• Manage timelines, workflows, and deliverablesfor brand initiativestoensuretimelyand consistent execution across stakeholders.
• Conduct research and benchmarking to inform creative development, messaging, and visual expression.
• Support ongoingcompetitive and category analysis, using insightstoinform brand and creativedirection
• Contribute to the development, maintenance, and adoption ofbrand guidelines, visual toolkits, and internalcommunicationsto promote brand system understanding and adoption.
• Help ensureconsistency in design,voice, and messagingacross marketing, content, and salesmaterials.
• Coordinate with external agencies, creative vendors, and internal contributors tosupport thedelivery ofhigh-quality brand assets.
• Support presentations and storytelling to advocate for the brand internally and externally.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years of experience in brand strategy, marketing execution, or creative operations.
• Demonstrated experience supporting large-scale brand initiatives and coordinating cross-functional stakeholders.
• Familiarity with visual identity systems, brand guidelines, and campaign toolkits.
• Strong project management and organizational skills with exceptional attention to detail.
• Confident communicator with a collaborative, solutions-oriented mindset.
• Comfortable working with creatives, marketers, and senior stakeholders alike.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Key Competencies

• Strong sense of visual and narrative brand strategy.
• Organized and proactive project manager with an ability to manage multiple priorities.
• Curious, adaptable, and driven to elevate brand execution.
• Collaborative team player with a positive, can-do attitude.
• Passionate about delivering a best-in-class client experience through creative and consistent brand storytelling.

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Job Family Group:

Marketing

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Job Family:

Advertising, Branding and Media

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$163,600.00 - $245,400.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Feb 19, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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