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In-House Creative Agency - Copywriter - VP - London

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Job Req Id:
26932691
Location(s):
London, England, United Kingdom
Job Type:
Hybrid
Posted:
Jan. 22, 2026

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Job Purpose:

As a Copywriter, you’llbe responsible for developing ideas and writing content for various parts of the business that will appear both internally and externally. From advertising and thumb-stopping social content through to film scripts and treatments, you’ll get involved in various interesting and exciting projects.

A storyteller at heart, you’ll be able to turn client briefs into the kind of content that people will want to watch, read or listen to. You’ll have an ability to craft the right words to connect with people over a variety of different subjects.

Key Responsibilities:

  • With the guidance of the Creative Director, you’lldevelop creative concepts for brand, product, and integrated campaigns across all channels

  • Define and elevate the brand voice, ensuring clarity, consistency, and distinctiveness across the organisation

  • Translate complex propositions into compelling, customer-focused narratives

  • Partner closely with creative directors, designers, producers to deliver best-in-class creative work

  • Act as a creative voice in cross-functional teams, influencing stakeholders across marketing, product, and leadership

  • Navigate regulatory and compliance requirements while maintaining high creative standards

  • Present and sell creative ideas with confidence and clarity to senior stakeholders

  • To maintain the high standards of creative output within the applicable corporate identity.

  • Ensuring that all completed work is thorough, accurate and meets deadlines. 

  • Day-to-day creative decision-making is part of the role (significant copy changes or issues should be escalated to the Creative Director or Studio Head)

  • The timely communication of specification and scheduling changes back to the Traffic Manager

Experience/Qualifications: 

  • Experience of writing for various corporate brands, maintaining a consistent approach across a range of media.

  • You’ll have a lot of experience of short-form copy - whether that’s advertising, social media or direct mail (particularly email campaigns).

  • You’ll have experience of taking complex content and turning it into well-crafted content that speaks to people.

  • Proven experience in an agency or in-house creative environment, ideally within financial services or other regulated industries

  • You’ll have a book brimming with strong ideas as well as beautifully written copy.

  • You’ll be comfortable presenting your ideas to the internal team and also clients.

  • You’ll have worked in a client-facing role where you built strong client relationships.

Skills:

Essential:

  • Exceptional conceptual thinking and storytelling ability

  • Mastery of tone of voice development and brand narrative building

  • Strong strategic thinking with the ability to align creative ideas to business objectives

  • Confidence in presenting creative work to clients including  senior stakeholders

  • The ability to understand complex subjects and transform them into compelling stories 

  • Excellent interpersonal skills and proven experience working with clients

  • Excellent verbal and written communication 

  • Flexible and responsive manner

  • Ability to balance creativity with precision, accuracy, and regulatory constraints


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Job Family Group:

Marketing

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Job Family:

Communication & Creative Services

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

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