Director, Services Head of Europe for Digital Assets Tokenisation and Commercialisation

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Are you looking for a career move that will put you at the heart of a global financial institution? Then bring your skills in analysis, problem solving and communication to Citi’s Services Product & Innovation (P&I) team.

By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview:

This is a dynamic leadership role in the global organisation requiring the individual to display a very good understanding of Digital Assets, Client needs, perform continuous market scans and work across multiple product, risk and compliance groups and geographies to deliver solutions that serve clients digital asset needs and help create the network of the future. While at the same time evaluate and engage various internal and external partners to augment core product offerings as required. The role also requires client engagement to drive commercial agendas and deepen Citi's understanding of client needs in this space.

Citi is a market leader in global payments and serves our clients in 90 markets with on the ground presence. Our network is a key differentiator. Digital assets are a fast moving space where there is significant innovation and disruption requiring a forward looking and focused execution strategy. This role offers the unique experience of supporting the development of Citi’s network of the future, supporting the development of the new products, network, and modernisation.

What you’ll do:

• Define and execute on go-to-market commercial strategy to drive revenue and scale Citi Token Services for European region aligned with Citi and Services’ vision and objectives.
• Lead alignment on Digital Assets strategy through cross functional collaboration with senior leadership and product heads.
• Drive product life cycle from ideation to market adoption for new digital asset initiatives.
• Ownership of P&L for European Digital Assets business and partner with business lines to achieve profitability targets.
• Identify and pursue new business opportunities, partnerships, and client segments to expand market share.
• Internal and external engagement: Sales Training, Enablement and Outreach.
• Develop client pitch decks and marketing material to support Sales and marketing initiatives.
• Source and maintain strong relationships with clients including financial institutions, fintechs, virtual asset service providers, and crypto native firms.
• Liaise with regulators as a SME and ensure compliance with evolving European regulatory frameworks such as MiCA.
• Thought and brand leadership through representation at industry events.

What we’ll need from you:

• Significant experience within a large, complex financial institution or related fintech/technology firm in a senior commercial leadership role with proven track record of P&L ownership and achieving revenue growth.
• Preferred experience building and scaling new business lines in the digital asset space.
• Strong understanding of financial services products and Digital Assets, including tokenisation, stablecoins, DLT, smart contracts, and custody solutions.
• Proven ability to develop and articulate thought leadership content. Strong communication and presentation skills, capable of engaging with senior stakeholders and diverse client types with corporate sectors and asset managers.
• Strong analytical skills to assess market opportunities, competitive threats, and product fit.
• Experience in client-facing roles, participating in client discussions, demos, and workshops.
• Ability to collaborate effectively with cross-functional teams, including business, sales, and marketing, and with the five product organisations of Services.
• Possess a strong commercial mindset, essential for contributing to business growth as a trusted advisor.
• Exhibit a strategic mindset, necessary to help shape the future direction of Citi's solution innovations.
• Be a highly motivated self-starter, with excellent communication skills, able to influence and align peers and partners to execution across a large, global, matrix organisation.

What we can offer you:

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as: 

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus 
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program  
• Pension Plan 
• Paid Parental Leave 
• Special discounts for employees, family, and friends 
• Access to an array of learning and development resources 

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day.  We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive. 

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.

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Job Family Group:

Product Management and Development

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Job Family:

Market Segments and Services

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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