Program Manager, Marketing Technology Offer Management Vice President

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Job Overview

Strategic & Technical professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical subject matter expert; seen as the ‘go to’ resource for cross functional teams including Marketing, technology, credit risk, fraud policy, operations. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business and offers platforms. Work directly impacts an entire area, which eventually affects the overall performance and effectiveness of campaign execution & revenue.

Responsibilities:

This is not an all-inclusive list, but represents key responsibilities:

• Campaign Management & Execution: Partner with internal teams to ensure flawless design and execution of existing customer marketing campaigns, meeting business goals and driving credit card growth and customer engagement.
• Testing & Quality Assurance: Implement test strategies, critically analyze potential issues, assess impacts, and recommend additional testing to maintain channel integrity.
• Data-Driven Decision Making: Analyze data to make informed decisions and recommendations related to marketing campaigns and initiatives.
• Problem Solving & Issue Resolution: Proactively identify, manage, and resolve issues, mitigating risks and ensuring successful project completion.
• Risk Management & Compliance: Demonstrate sound judgment and adhere to all applicable laws, rules, and regulations, prioritizing the firm's reputation and safeguarding Citi, its clients, and assets. Escalate and report control issues with transparency.
• Cross-Functional Collaboration: Partner with cross-functional teams (including Lending, Marketing, Operations, and Risk) to execute credit card lending projects and initiatives from inception to implementation, providing subject matter expertise and support.
• Process Improvement & Automation: Proactively identify, promote, and implement opportunities for enhancements and automation related to promotional offers and campaigns, supporting control automation initiatives.

Essential Qualifications: ​

• To excel in this position, you must possess substantial expertise, comprehensive knowledge, and a deep understanding of the complete promotional offer lifecycle. This encompasses the systems involved in creating offers, those that display offers to customers or agents, and the systems responsible for fulfilling promotional offers. This requirement spans both the marketing strategies and the technical infrastructure supporting these processes. Understanding the code that supports the offer lifecycle including offer creation, display and fulfillment is a must.
• 6-10 years of experience in Marketing, Operations and/or Technology, specifically within the Credit Card, Retail banking or financial services industry.
• Proven ability to manage multiple large scale complex projects simultaneously, demonstrating advanced project management skills and meticulous attention to detail.
• Excellent communication and problem-solving skills, with a demonstrated ability to think creatively and take ownership of solutions.
• Ability to thrive in a fast-paced, team-oriented environment and consistently meet tight deadlines.

Desired Qualifications:

• Extensive knowledge of technical systems supporting credit card offers, including acquisition/existing customer marketing platforms (e.g., ITSS) and campaign execution processes.
• Significant experience working on strategic initiatives and technical implementation projects related to credit card lending and sales growth, particularly within acquisition and existing customer marketing.
• Proven ability to define project scope and write comprehensive business requirements for technology projects.
• Strong understanding of backend systems supporting customer response channels, including digital platforms, customer service, and sales/retention teams.
• Ability to effectively communicate and bridge the gap between marketing and technology teams, articulating both aspects of projects and campaign processes.
• Demonstrated ability to navigate and manage high-stress situations in a fast-paced environment.
• Experience with credit cards and/or retail banking/financial services is highly preferred.
• Proficiency in JIRA, Confluence, Microsoft Excel, and PowerPoint.
• Strong analytical and organizational skills, with a keen eye for detail.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 14, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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