BANAMEX Analista Sr Estrategia Comercial PYME

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Job Overview

The Product Management Senior Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

Responsibilities:

• Assist in development and analysis of strategic product roadmaps, product enhancement and development, product launches, and product marketing to gain maximum benefit from each product, as well as review surveys and analyze competitive industry landscapes to identify relative trends, threats, and opportunities for product managers
• Participate in day-to-day product management for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
• Execute client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
• Provide informal guidance or on-the-job training to new team members
• Oversee client and competitor market research, develop product innovation roadmap, and assist product managers in addressing fundamental trials of product commoditization to create an advanced set of solutions
• Contribute to achievement of acquisition targets, product financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans
• Implement team procedures, client problem resolution, and client management
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 years of experience
• Knowledge of marketing, credit, acquisitions, product development, and/or analytics
• Ability to work unsupervised and adjust priorities quickly as circumstances dictate
• Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
• Consistently demonstrates clear and concise written and verbal communication
• Demonstrated analytical skills
• Demonstrated problem-solving and decision-making skills

Education:

• Bachelor's/University degree or equivalent experience

Objetivo del puesto

El Analista Sr Estrategia Comercial PYME es responsable de apoyar la correcta ejecución y adopción de la estrategia comercial del segmento PyME en todas las divisiones del banco. Su misión es movilizar la estrategia central hacia resultados medibles, acompañando el impulso a equipos comerciales de alto desempeño mediante modelos comerciales estandarizados, disciplina de ejecución, seguimiento a KPIs y adopción efectiva de campañas, herramientas y coreografías comerciales.

Este rol actúa como enlace estratégico entre los equipos centrales y los equipos comerciales PyME, garantizando consistencia, productividad, cumplimiento regulatorio y generación sostenible de crecimiento del segmento.

Principales responsabilidades

• Apoyo en la ejecución de la estrategia PyME en franquicia y seguimiento a KPIs comerciales.

• Compromiso con el desarrollo de herramientas y fortalecimiento de equipos PyME de alto rendimiento.

• Enlace entre áreas centrales y equipos comerciales en temas de producto, procesos y estrategia.

• Diagnóstico del desempeño comercial y propuesta de desarrollo de planes de acción.

• Gestión de capacidades comerciales, herramientas y certificaciones.

• Impulso a la experiencia del cliente y desarrollo de mejora centrales para el NPS.

• Aseguramiento del cumplimiento regulatorio y gestión de riesgos.

Requisitos

• Experiencia sólida de 5 años en roles comerciales y ejecución de modelos comerciales.

• Dominio del seguimiento a resultados financieros, comerciales y operativos.

• Capacidad de trabajo transversal y negociación.

• Conocimiento del segmento PyME y sus dinámicas.

• Alta capacidad analítica orientada a resultados.

• Experiencia en gestión de carteras y riesgo crediticio.

• Conocimiento de normativa regulatoria y políticas de riesgo.

Habilidades

• Pensamiento estratégico con enfoque en ejecución.

• Análisis de información y generación de diagnósticos.

• Comunicación asertiva y persuasiva.

• Liderazgo transversal y trabajo colaborativo.

• Adaptabilidad al cambio.

• Innovación comercial.

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Job Family Group:

Product Management and Development

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Job Family:

Product Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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