Banamex- Analista de venta cruzada
Job Req Id:
26969069
Location(s):
Ciudad De Mexico, Ciudad De Mexico, Mexico
Job Type:
On-Site/Resident
Posted:
Jun. 12, 2026
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The DB Marketing Analyst 2 is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.
Responsibilities:
- Independently supports the implementation of database marketing programs. Leads small projects from implementation to completion.
- Identifies project objectives according to business specifications.
- Develops and monitors project task plans and timelines to manage execution steps of programs.
- Partners with the business to develop segmentation execution reports.
- Uses discretionary judgment when providing process change recommendations to management and other team members.
- Collaborates with peers and business partners in: selection strategy development, operating procedures development, audit and business reporting, change management and issue resolution.
- Uses business and technical knowledge to ensure that process flow improvements and strategies comply with business requirements and security guidelines.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 0-2 years relevant experience
Education:
- Bachelor’s/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Escolaridad: Matemáticas Aplicadas a la Computación, Ingeniería en sistemas, Ingeniería en Computación, Informática o afines.
Tiempo de experiencia: Deseable 1 año en el sector financiero en áreas de Campañas Bancarias – Venta Cruzada.
Funciones del puesto:
- Validar e interpretar la documentación recibida de las áreas de negocio.
- Interactuar con diferentes áreas de Diseño para la mejora de procesos.
- Ejecutar procesos y re-procesos de acuerdo al requerimiento de negocio.
- Codificar la política y criterios solicitados para la campaña en BRE Ab Initio.
- Recopilar y validar los insumos (base de datos) necesarios para la campaña.
- Validar que las reglas y volúmenes obtenidos sean los solicitados.
- Elaborar la documentación referente a la campaña. (control de cambios, limpieza de códigos, llevar a cabo el correcto flujo de venta cruzada)
- Cumplir con los tiempos de entrega solicitados para no poner en riesgo la vigencia de la campaña.
- Generación de documentación y flujo de procesos, así como proponer mejoras en eficiencia de procesos de venta cruzada.
Habilidades:
- Capacidad analítica y numérica.
- Capacidad multitarea.
- Análisis y explotación de bases de datos, experiencia mínima de 2 años.
- Conocimientos en SQL (Nivel Medio - Avanzado).
- Conocimientos de programación (R, Python, Java, otros).
- Conocimiento de configuración en BRE – Express it / GDE (Deseable)
- Manejo de Access, Excel, Macros (Nivel Medio)
- Conocimientos Teóricos en Metodologías de Mejora de Procesos (Lean, TQM, Six Sigma, Rediseño de Procesos)
- Trabajo bajo presión.
- Orientado a resultados.
- Facilidad para el trabajo en equipo.
- Alto sentido de responsabilidad.
- Tolerancia a la frustración y la ambigüedad.
- Sentido ético, integridad y fiabilidad.
- Flexibilidad al cambio
- Facilidad para conceptualizar procesos.
- Manejo del Idioma Inglés.
Nota: Se aplicarán evaluaciones técnicas para comprobar los conocimientos y habilidades solicitadas.
Lugar de trabajo: Santa Fe. Delegación Álvaro Obregón.
------------------------------------------------------
Job Family Group:
Marketing------------------------------------------------------
Job Family:
Database Marketing & Analytics------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Global Benefits
Discover the top benefits offered to our global workforce, designed to support your well-being, growth and work-life balance. Explore a few of the highlights that make working with us rewarding.
Explore More Jobs
-
VP Technology Lead Project Manager
- Jersey City, New Jersey
-
Vice President, Strategic Investments, Citi Services
- London, England
-
Vice President, Government Affairs, Europe
- Brussels, Brussels Capital
-
Transactions Management Lead-Vice President
- Irving, Texas
-
Early Careers Talent Network
Sign up to receive personalized job matches based on your skills and interests. We'll help you discover opportunities that align with your goals.
-
Career Professionals Talent Network
Sign up to receive tailored job matches based on your skills and experience. Discover opportunities that align with your ambitions.