Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi's Global Talent Attraction Team is seeking a Senior Campaign Manager who will play a pivotal role in leading the development of Citi’s recruitment marketing campaigns to attract top-tier talent globally. The successful candidate will be responsible for leading targeted, data-driven marketing campaigns and strategies (with a focus on Citi’s core “functions” business areas e.g.; Finance, Risk) to enhance Citi’s employer brand, engage prospective candidates, and drive qualified applications for priority roles.

What you’ll do 

• Lead in the planning of campaigns targeting a wide range of talent segments globally.

• Collaborate with talent acquisition teams and stakeholders to identify key hiring priorities and align campaigns with specific job requisitions and talent pipelines.

• Work closely with internal Talent Attraction teams to ensure timely delivery and smooth execution of campaigns across multiple platforms.

• Create engaging content and ad copy, working with the design team to ensure consistent branding and message alignment that resonates with candidate personas.

• Manage relationship with key stakeholders and compile reports on campaign outcomes.

• Partner with the wider Talent Acquisition (TA) team, Workforce Intelligence and Talent Acquisition (WITA) partners and business stakeholders to ensure campaigns alignment on broader Citi recruitment priorities and diversity goals.

• Stay updated with external market insights including competitor analysis and candidate behaviour insights.

• Organise and prioritise multiple campaigns and tasks, ensuring deadlines are met and campaign elements are effectively coordinated.

• Maintain clear documentation of campaign details including performance data, creative assets and key learnings for future reference.

What we’re looking for

• Expertise in digital marketing, recruitment marketing, or employer branding.

• Strong understanding of tools and platforms, such as, LinkedIn Campaign Manager, programmatic advertising and Search Engine Optimisation (SEO).

• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously.

• Exceptional written and verbal communication skills.

• Proven track record of leading large-scale, data-driven campaigns with measurable success is a plus.

• Experience in recruitment marketing within a corporate environment is a plus

What we can offer you:

By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• 27 days annual leave (plus bank holidays)

• A discretional annual performance related bonus

• Private Medical Care & Life Insurance

• Employee Assistance Program

• Pension Plan

• Paid Parental Leave

• Special discounts for employees, family, and friends

• Access to an array of learning and development resources

• Visit our Global Benefits page to learn more.

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self, every day. We want the best talent around the world to be energized to join us, motivated to stay and empowered to thrive.

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.