VP, Marketing Transformation Lead Analyst - Hybrid
Wilmington, Delaware| Jacksonville, Florida| Charlotte, North Carolina
Job Type: Hybrid
Job Req ID 24806983Overview
Citi is undergoing a Transformation to modernize and simplify the bank. We’re raising the bar and taking the opportunity to reevaluate the way we do business. This includes fostering a culture of curiosity and excellence and shifting our mindset to be simpler and data driven, making Citi an easier place to work and improving client experience. If you’re ready to be at the forefront of Transformation while taking your career to the next level, we invite you to come and join us!
Success Profile
As one of the world’s most global banks, Citi gives you the tools to make a difference. Through Transformation, we’re building the future of the bank and shaping the banking industry. Citi employs over 220,000 individuals located around the world, encompassing a broad range of teams, roles, cultures and backgrounds. Some of the skills that will make you successful in this role include:
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Cross-Functional Collaboration
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Credible Challenge
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Risk Management
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Data and Results Driven
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Accountable
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Adaptable
Responsibilities
The US Personal Banking (USPB) Marketing Transformation and Delivery (MT&D) organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts, inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.
The VP, Marketing Transformation is critical role within the organization, responsible for supporting a multi-faceted team of professionals charged with defining, driving, and commercializing our Transformation roadmap with a focus on radically improving speed to market, operating efficiency, and quality. The VP will work to support cross-functional teams throughout the enterprise to fundamentally reshape end-to-end capabilities leveraging a diverse consultative toolkit and strong facilitation skills to manifest meaningful change. This role will support various workstream and projects within the roadmap requiresan experienced individual, preferably with deep exposure to Consumer Financial Services Marketing capabilities.
He or she should be skilled in driving radical innovation across processes, operating model design, infrastructure, and policy implementation. Core areas of focus include:
Define the transformation strategy: Support in defining strategy,opportunity, and discovery efforts to identify target strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.
Mobilize and drive strategic initiatives: Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change. Leverage a diverse consultative toolkit and advanced facilitation techniques enabling deep collaboration & partnership with extended teams while accelerating the change management lifecycle.
Value capture: Drive articulation of the value of transformation across the Marketing ecosystem and all change programs impacting priority capabilities. Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.
Risk & Control: Support the evolution of our process-based risk framework ensuring future state design simplifies & standardizes the way in which we operate. Work with partners within and outside of Marketing Transformation & Delivery to ensure the organization meets its Risk commitments (e.g. Issue remediation, etc.).
Qualifications:
5+Years of experience in Financial Services, Marketing, and/or Digital
5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/or MarTech
Requires attention to detail and good communication skills
Strong ability to problem solve and sense of ownership
Demonstrated organizational skills and ability to manage multiple tasks under aggressive timelines
Solid communication and presentation skills
Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives
Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Execution and results oriented with a desire to drive change and continuous improvement
Familiarity with strategy development responsibilities with a proven ability to develop multi-year change plans, business cases, and storytelling
Desired exposure to key applications across the MarTech ecosystem e.g. Aprimo, Adobe, Salesforce Marketing Cloud, Pega, and/or Naehas
Education:
Bachelor’s/University degree
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Digital & Social Media Marketing------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Nov 26, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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