Skip to main content

Careers

VP, Marketing Transformation Lead Analyst - Hybrid

Wilmington, Delaware| Jacksonville, Florida| Charlotte, North Carolina

Job Type: Hybrid

Job Req ID 24806983
Apply Now

Overview

Citi is undergoing a Transformation to modernize and simplify the bank. We’re raising the bar and taking the opportunity to reevaluate the way we do business. This includes fostering a culture of curiosity and excellence and shifting our mindset to be simpler and data driven, making Citi an easier place to work and improving client experience. If you’re ready to be at the forefront of Transformation while taking your career to the next level, we invite you to come and join us!

Success Profile

As one of the world’s most global banks, Citi gives you the tools to make a difference. Through Transformation, we’re building the future of the bank and shaping the banking industry. Citi employs over 220,000 individuals located around the world, encompassing a broad range of teams, roles, cultures and backgrounds. Some of the skills that will make you successful in this role include:

  • Cross-Functional Collaboration

  • Credible Challenge

  • Risk Management

  • Data and Results Driven

  • Accountable

  • Adaptable

Responsibilities

The US Personal Banking (USPB) Marketing Transformation and Delivery (MT&D) organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts, inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.  

The VP, Marketing Transformation is critical role within the organization, responsible for supporting a multi-faceted team of professionals charged with defining, driving, and commercializing our Transformation roadmap with a focus on radically improving speed to market, operating efficiency, and quality.  The VP will work to support cross-functional teams throughout the enterprise to fundamentally reshape end-to-end capabilities leveraging a diverse consultative toolkit and strong facilitation skills to manifest meaningful changeThis role will support various workstream and projects within the roadmap requiresan experienced individual, preferably with deep exposure to Consumer Financial Services Marketing capabilities.  

He or she should be skilled in driving radical innovation across processes, operating model design, infrastructure, and policy implementationCore areas of focus include:

  • Define the transformation strategy: Support in defining strategy,opportunity, and discovery efforts to identify target strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.

  • Mobilize and drive strategic initiatives: Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change.   Leverage a diverse consultative toolkit and advanced facilitation techniques enabling deep collaboration & partnership with extended teams while accelerating the change management lifecycle.

  • Value capture:  Drive articulation of the value of transformation across the Marketing ecosystem and all change programs impacting priority capabilities.  Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.

  • Risk & Control: Support the evolution of our process-based risk framework ensuring future state design simplifies & standardizes the way in which we operate. Work with partners within and outside of Marketing Transformation & Delivery to ensure the organization meets its Risk commitments (e.g. Issue remediation, etc.).

Qualifications:

  • 5+Years of experience in Financial Services, Marketing, and/or Digital

  • 5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/or MarTech

  • Requires attention to detail and good communication skills

  • Strong ability to problem solve and sense of ownership 

  • Demonstrated organizational skills and ability to manage multiple tasks under aggressive timelines 

  • Solid communication and presentation skills

  • Strong interpersonal skills and demonstrated success in building collaborative relationships with the ability to influence the development and execution of key strategies/initiatives

  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment

  • Execution and results oriented with a desire to drive change and continuous improvement

  • Familiarity with strategy development responsibilities with a proven ability to develop multi-year change plans, business cases, and storytelling 

  • Desired exposure to key applications across the MarTech ecosystem e.g. Aprimo, Adobe, Salesforce Marketing Cloud, Pega, and/or Naehas

Education:

  • Bachelor’s/University degree

------------------------------------------------------

Job Family Group:

Marketing

------------------------------------------------------

Job Family:

Digital & Social Media Marketing

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Primary Location:

Wilmington Delaware United States

------------------------------------------------------

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

------------------------------------------------------

Anticipated Posting Close Date:

Nov 26, 2024

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Apply Now

Success Stories

Usman B.

“By joining Transformation, you will be at the center of driving change at Citi. You’ll help us lay the foundation to make this a better place to work and do business by implementing sound risk and controls. This team will give you a launchpad of endless opportunities to grow as a professional and challenge yourself while working across various functions.”

Usman B.

Risk & Controls Transformation Lead
New York

Cynthia D.

“Citi hires people for their potential and not just their experience. This gives people, including myself, the opportunity to try different roles and explore new careers. Transformation at Citi is a new adventure and will challenge how we do things at Citi: with clients, with regulators and with our peers.”

Cynthia D.

Mexico Transformation Head

Dan F.

“Data Transformation is a great area to be a part of at Citi. Data is at the heart of our business and ensuring that our data is of good quality with clear ownership is imperative to our success.”

Dan F.

Data Operating Model and Governance Program Lead
New York

SHAHZAD A.

“This is an exciting area to work in at Citi! Being part of Transforming a 200+ year-old institution is a once in a lifetime opportunity. This is relatively new work, so not only you can learn new skills and get exposure, but you can play a pivotal role in shaping the Citi of the future.”

Shahzad A.

Data Tooling and Capability Head
Singapore

Saved Jobs

You have no saved jobs

Previously Viewed Jobs

You have no viewed jobs