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Assistant Vice President - Marketing, Citi Commercial Bank

Job Req ID 24723686 Location(s) Singapore, Singapore Job Type Hybrid Job Category Marketing
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Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks.  We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

Citi Commercial Bank (CCB) is here to turn banking into an enabler of your progress.  We help mid-sized companies with revenues starting from $10 million USD address the challenges of rapid growth and international expansion by rationalizing complicated legacy setups or allowing clients to avoid them altogether, so they can scale faster and grow larger.

We’re currently looking for a high caliber professional to join our team as Assistant Vice President, Marketing, Citi Commercial Bank - Hybrid (Internal Job Title: Marketing Manager  - C12) based in Singapore.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

  • Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
  • We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
  • We empower our employees to manage their financial well-being and help them plan for the future.
  • Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
  • We have a variety of programs that help employees balance their work and life, including generous paid time off packages.
  • We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

As AVP, Marketing for Citi Commercial Bank, you play a critical role in developing and executing strategic marketing initiatives aimed at building the bank's brand equity within the commercial banking sector, and growing the market and wallet share of the business.

We are seeking for a highly energetic and driven individual for this role. The ideal candidate will thrive in dynamic settings, demonstrating the ability to adapt quickly, prioritize effectively and deliver results under pressure.

The successful candidate will also have proven track record of developing and executing digital marketing campaigns that drive awareness, engagement and conversions.

In this role, you’re expected to:

  • Develop and implement marketing campaigns and own their implementation from ideation to execution.
  • Produce high-quality client communications such as email marketing messages, case studies, presentation content and brochures.
  • Develop and execute high-quality events, ensure that they are aligned to marketing objectives.
  • Enter into paid media partnerships to drive brand awareness and new client acquisition.
  • Ensure adherence to marketing budgets.
  • Manager vendor relationships, contracts and service agreements to support marketing initiatives.
  • Track and analyze key performance metrics to measure effectiveness of marketing campaigns and initiatives.
  • Work closely with senior leaders, relationship managers, global marketing teammates, and other parts of the bank to create effective strategies that articulate the USPs of the business and the bank.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

As a successful candidate, you’d ideally have the following skills and exposure:

  •  5-8 years of relevant work experience
  • Excellent written and verbal communication skills
  • Ability to meet tight deadlines, manage multiple projects at once, and work well under pressure
  • Detail and customer-service oriented
  • Ability to work well independently, as well as part of a team, and interact with all levels of management
  • Excellent interpersonal skills to negotiate and influence
  • Working cross-functionally and experience with ambiguity and managing complexities
  • Excellent digital marketing competence across search, display, paid media and measurement


  • Bachelors/University degree or equivalent experience

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today


Job Family Group:



Job Family:

Marketing Generalist


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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