Asia Pacific Marketing Campaign Manager (Vice President)

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks.  We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

Citi’s Treasury and Trade Solutions (TTS) provides global solutions that can help clients drive their business forward while investing in innovation to bring new solutions to life.

We’re currently looking for a high caliber professional to join our team as Vice President, Asia Pacific Marketing Campaign Manager - Hybrid (Internal Job Title: Franchise Marketing Lead Analyst - C13) based in Singapore.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
• We empower our employees to manage their financial well-being and help them plan for the future.
• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

In this role, you’re expected to:

You will bring a desire to be a part of a high energy, fast-paced skilled team of marketers that have a passion for creating meaningful connections between clients and the Citi brand. You have a strong understanding across marketing capabilities and practices.

You will bring a natural digital curiosity with in-depth awareness and passion for learning the Treasury and Trade Solutions business, client trends/personas and the evolving landscape of the industry.

• The resources will be assisting the marketing team across key ANA and AS TTS Clusters:
• Support the execution of the global marketing campaigns strategy in the clusters in partnership with product heads/teams and global marketing colleagues.
• Develop the client narratives/stories for both strategic and tactical priorities in partnership with cluster and global teams.
• Develop and execute the marketing campaigns across various channels, including email, social media, events and digital.
• Monitor campaign performance and analyze results to optimize strategies and improve ROI.
• Coordinate with cross-functional teams to ensure campaigns are executed effectively and on schedule.
• Manage budgets and resources (virtual) efficiently to maximize campaign effectiveness.
• Track and report on key performance indicators to management/stakeholders.
• Own the TTS APAC country event marketing schedules, maintaining a strong working relationship with country sales heads and management for forward planners, client segmentation.
• Own social governance with the global marketing team, provide best practices, templates, communications and more
• Adhere to the Banks Communications policy, TTS Communications Policy
• Support to strengthen the brand position for TTS with awards, thought leadership content, development of client case studies in collaboration with sales, marketing and product partners.
• Champion the SEISMIC rollout for Marketing – CMS.
• Management of vendors, suppliers and agencies from briefing to fulfilment and invoicing.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

As a successful candidate, you’d ideally have the following skills and exposure:

• Previous experience of handling similar roles
• 5-7 years’ experience in digital marketing / social media marketing at a B2C or B2B brand.
• Experience managing highly visible client engagement channels – events strategy.
• Proven expertise as a cross-functional leader
• Deep working knowledge of social media best practices and proven experience executing campaigns across LinkedIn, Twitter, Instagram, Facebook, YouTube, Google, etc
• Experience writing creative and compelling copy with examples to show
• Passionate about digital technologies and platforms
• Self-motivated with strong team player disposition with an ability to develop effective working relationships across the organization and externally with vendors
• High level of accuracy and attention to detail
• Professional communication both written and verbal
• Ability to handle multiple projects and prioritize responsibilities.
• Strong analytical and strategic thinking skills  
• Transaction Banking, Payments environment and/or Mar Tech will be desirable
• Ability to think strategically and handle end-to-end execution.
• Candidates with communication experience from PR agencies or non-banking field are welcome to apply.

Education:

• Bachelors/University degree or equivalent experience

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com/dei

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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