In-House Creative Agency - Creative Strategist

Citi’s US in-house creative agency is looking for a Creative Strategist to lead strategic planning and positioning for its marketing campaigns.

This position requires a proven record of success in examining industry trends and advising on creative delivery to enhance performance results in an agency environment.

The key characteristics for this position are:

• Analytical expert – Combing through creative performance data, identifying the key takeaways to make an effective deliverable
• Industry forecaster – Staying up-to-date on market trends and best practices to advise the creative directors
• Big picture thinker – Leading the strategy behind product launches and pitch decks for new products; planning for a 360 approach and consistent message across channels
• Enthusiastic presenter – Energizing our client-base to on our strategic approach for product launches / refreshes
• Empathically focused – Relating to the customers / end-users to fully understand their needs and determining the best positioning to reach them
• Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent
• Collaborative partner – Partnering with stakeholders and execution partners to equip the team with best practices and the latest guidelines for delivering top tier creatives

Key Responsibilities:

The primary responsibility of the in-house agency is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance.

The Creative Strategist is specifically responsible for:

• Leading strategic planning and positioning for product launches / refreshes
• Sharing insights on competitor work samples and industry best practices to enhance creative execution
• Collaborating with the marketing data analysts to collect and analyze performance results of in-house agency-created campaigns
• Examining market and industry reports and identifying important trends
• Performing market research regarding customer demographics
• Hosting focus groups to test the effectiveness of a marketing strategy or gauge public opinion on an issue or product
• Meeting with clients to discuss their goals for an upcoming marketing campaign
• Coordinating goals with department heads responsible for enacting a marketing strategy
• Developing marketing strategies that dictate the core methods of achieving the company's goals
• Aiding in the development of documentation and project briefs about marketing initiatives
• Collaborating with and advising the in-house agency creative directors
• Monitoring the progress of marketing media throughout development
• Tracking results of marketing strategies
• Presenting to senior leadership; clearly explaining strategy and impact of the team’s involvement
• Providing innovative, out of the box input when reviewing complex creatives
• Conducting brainstorming sessions in a team setting to continually improve the user experience and performance results on deliverables
• Participating in project kickoff meetings, internal reviews and client presentation calls to advise the team in delivering high performing assets
• Demonstrating Citi’s purpose of making every client’s progress our passion

Qualifications:

• 8+ years of leadership experience, including experience leading creative strategies
• Agency experience (in-house agency experience is a plus)
• Strong presentation skills and the ability to clearly and effectively discuss projects
• Successful experience partnering with internal clients and senior leaders
• Excellent organizational skills and the ability to keep track of multiple key priorities
• Ability to adhere to a process calendar
• Ability to successfully collaborate with local and remote team members
• A BA or higher in marketing or a related field

Hiring Locations:

• New York, NY
• Charlotte, NC
• Irving, TX
• Jacksonville, FL
• Wilmington, DE
• O’Fallon, MO
• Atlanta, GA
• Elk Grove Village, IL

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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