VP, Marketing Product Sr Manager

At Citi, we get to connect millions of people across hundreds of cities and countries every day.  And we've been doing it for more than 200 years.  We do this through our unparalleled global network.  We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

Shape your Career with Citi

Citi Global Wealth (CGW) brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices.  The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow.  We are uniquely suited to helping our clients meet their banking needs across regions through our global network.

We’re currently looking for a high caliber professional to join our team as Vice President, Marketing Product Sr Manager - Hybrid (Internal Job Title: Marketing Product Sr Manager – C13) based in Hong Kong.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.

• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.

• We empower our employees to manage their financial well-being and help them plan for the future.

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.

• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.

• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

In this role, you’re expected to:

The Marketing Product Senior Manager is a senior management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

• Partner with Product Management in managing strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions

• Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace

• Develop plans and ensure successful execution of functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement

• Execute day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into strategic decisions affecting job family/function within a region/business

• Execute client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients

• Collect client and competitor market research, develop a product innovation roadmap, and manage all aspects of program life cycle management including market demands, technology trends, and competitive field

• Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors

• Assist in winning new business relationships in all supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, call, and strategic alliances

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

As a successful candidate, you’d ideally have the following skills and exposure:

• Bachelor’s/University degree or equivalent experience; Master’s degree preferred

• 6-10 years of relevant experience

• Experience leading a team in a global, complex, and matrixed environment

• Experience with internal/external negotiations

• Working knowledge of different system, theories, and practices relevant to a function

• Practical experience of multiple business cycles

• Advanced knowledge of industry and competitor products/services

• Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise

• Consistently demonstrates clear and concise written and verbal communication

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com/dei

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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