Partner Marketing Card Acquisitions Growth, SVP

Marketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team’s focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.

The Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy’s, The Home Depot and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS partner marketing team, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative, and fast-paced environment.

The Head of Partner Acquisitions for Citi Retail Services is currently seeking an SVP of Partner Marketing Acquisition Growth. The individual in this role will be responsible for developing the strategy for Acquisition growth across a breadth of Citi’s partners and channels, including leading marketing programs, monitoring performance trends, leading forums and routines to monitor workstream progress, and developing materials to support regular strategy reviews.

Beyond overseeing core marketing efforts currently underway, other responsibilities will include identifying and championing new acquisition offers to optimize the objective function, ensuring compelling new creative experiences/messaging are tested on a regular basis, leveraging key digital targeting techniques & associated best digital practices, supporting test/roll-out changes in new digital channels and capabilities and overseeing flawless execution across channels.

Key Responsibilities

• Lead the development of acquisitions strategies across priority channels by collaborating with business partners to identify efficiencies in our acquisition channels through innovations in strategy, targeting, delivery, process, and capabilities and size opportunities accordingly.
• Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.
• Work with the product champions, product management teams, digital channel managers, and legal department for asset and experience development.
• Partner with analytic and domain managers on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
• Manage content creation to support strategic updates to leadership, weekly and monthly
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 10+ years of experience in business, particularly in project management, digital marketing, or capability development
• Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
• Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
• Comfortable in ambiguous situations, self-starter and self-learner
• Comfortable operating in a highly matrixed, complex environment
• Strong sense of accountability and decisiveness in a strong work ethic culture
• Team-player with ability to adjust immediate priorities based on changing business needs
• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive
• Martech, adtech and project management workflow tool experience i.e. Adobe Analytics, AEM, Confluence, Jira, Aprimo, etc.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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