IB Marketing Lead- VP - LONDON

Job Description

The Investment Banking marketing lead is responsible for oversight and implementation of marketing programmes and major client events across the UK, Europe, Middle East and Africa cluster for Citi Investment Banking. This individual will be part of a broader client access team which includes Corporate Access, Private Company Access, Strategic Forums, Third Party Advisors and Markets and Banking Marketing. The candidate will report to the head of Client Access and work closely with Investment Banking sector heads to understand business priorities and develop and execute marketing plans focused on ROI. In order to deliver on business priorities, the candidate will partner with members of Client Access such as strategic forums and third party advisors groups, as well as centralized marketing support functions such as sponsorships and Marketing Innovation and Content.

The right candidate should be highly organized with  a demonstrated ability to multi task, manage and prioritize competing workstreams. The candidate should have a strong understanding of the investment banking industry and a successful track record of budget management, client engagement planning and oversight of event execution. Strong interpersonal, communication, diplomacy and leadership skills are required to build consensus on strategy and liaise with senior members of the bank. An analytical mindset is critical to measuring program success and further developing our client tracking and monetization of marketing efforts.

Responsibilities:

• Foster strong partnerships with sector teams including senior management to understand their business needs
• Build, execute, and measure an IB client engagement strategy
• Support in managing all aspects of client and prospect events including: coordination of invitation process; compliance reviews; supervision of logistics; on-site and virtual client interaction; budget maintenance; oversight of gift, venue, décor, and menu selection; maintenance of Citi Vision system including recording post-attendee data; post-event follow-up and data capture
• Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
• Collaborate with external sponsorship organizations and other vendor partners
• Collaborate with internal partners across the Client organization   
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications:

• Relevant marketing experience within financial services industry
• Understanding of investment banking  
• Experience in building, then managing client events of the highest caliber / experience
• Excellent written and verbal communication skills with strict and careful attention to detail
• Ability to operate independently as well as collaborate with peers
• Ability to solve problems in a challenging and time constrained environment
• Ability to manage priorities and multi-task
• Ability to pinpoint key performance indicators (KPIs) to measure marketing success   
• Ability to think strategically and analytically
• This role is based in London

Education:

• Bachelor's/University degree

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