VP Retail ECM - Deepening and Engagement Marketing Lead Analyst

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services.  The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.  The organization develops the strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.   

The Retail Deepening and Engagement marketing manager is responsible for managing Retail deposit marketing efforts to deepen, engage and retain clients. The role will drive strategy and end-to-end execution of Retail ECM efforts.  Additionally, this role will be responsible for ensuring Aprimo execution controls, metric reporting and adhering to all legal and compliance control requirements.  Key to success will be developing and leveraging strong partnerships with internal Marketing teams, stakeholders and subject matter experts such as Decision Management, Product, Legal and Compliance, and other Marketing partners. 

Overall Responsibilities 

• Responsible for developing and executing marketing programs to deepen, drive deposits and retain customers to achieve business goals.
• Ideate innovative ways to grow business through marketing strategies and various touchpoints to attract lifetime engaged customers.
• Oversee flawless customer facing marketing and partner with Citi cross-functional teams to flawlessly execute marketing campaigns/programs with operational excellence.
• Manage creative development across various channels including marketing brief process; Channel implementation, List work instructions; Offer fulfillment and implementation (if applicable); Internal communications to the field.
• Manage end-to-end tactical implementation/fulfillment process.
• Manage and oversee end-to-end tactical implementation.
• Partner with cross-functional teams to execute marketing campaigns/programs with operational excellence.
• Influence key stakeholders and marketing leadership teams.
• Manage and maintain program budget including invoice payment, forecasting and expense reconciliation.
• Effective communication of marketing strategies and performance results.
• Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• A minimum of 5 years marketing across digital, which may have included development of marketing, product or offer strategy, or actively managing channel(s) focused on acquisition best practices
• Experience leading projects with internal and external partners/agencies with proven results
• Outstanding organizational skills, time management, project management and attention to detail
• Familiarity with test and learn constructs, driving full funnel conversion and optimization tactics
• Digital acumen, Strong familiarity with the current state of digital marketing and future trends, with ability to provide insight on future BTL online acquisition opportunities
• Ability to dive into the details while coordinating multiple projects with varying timelines
• Comfortable operating in a highly matrixed, complex environment
• Ability to build collaborative environment across departments and partners
• Requires attention to detail, excellent organizational and project managing skills
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency.
• Familiarity with Digital reporting and analytics processes
• Financial services industry experience preferred
• Bachelor’s degree required

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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