Direct Mail Email Marketing Lead Analyst, VP

The Program Management Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual..

Responsibilities:

• Daily monitoring of acquisitions performance for Direct Mail, E-mail, Telesales and Retail channels.  

• Requires finding insight within the performance data leading to recommendations to adjust strategy.

• Works collaboratively with Analytics teams to formulate conclusions and recommendations to leadership. 

• Assist with monthly acquisitions and marketing budget reconciliation against Plan targets.  

• Present performance metrics to senior leadership and broader acquisitions teams via daily/weekly scrums meetings.

• Requires strong skillsets in Excel/Tableau, managing numerous spreadsheets, and attention to detail.

• Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. 

• In-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. 

• Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. 

• Involved in coaching and training of new staff/analysts.  

• Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization

• Risk & Control: Maker/Checker role on team to ensure campaigns are executed as planned to prevent errors prior to becoming customer facing; including and not limited to creative audits, approval to drop online application validation prior to each campaign, responses to MCA and internal audit on campaign execution/samples, etc. and applying critical thinking to identify and mitigate potential issues. 
  

Qualifications:

• 6-10 years of experience in Marketing (preferable in direct mail) and Retail bank/financial services industry experience.

• Requires strong analytical skill, attention to detail, advanced project management skills, good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and project management skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:

• Bachelor’s/University degree, Master’s degree preferred

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

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