Citi Retail Services (CRS) – Marketing Program Manager

Marketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team’s focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.

The Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS Partner Marketing team, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative, and fast-paced environment.

The CMO, Tractor Supply Co. Credit Program is seeking a strategic marketing leader who drives growth for a key Citi partnership throughout the client lifecycle, from account opening through retention. The individual in this partner-facing role monitors industry trends relevant to credit marketing and retail and adapts them for application within the Tractor Supply portfolio, developing, managing and executing omni-channel campaigns from both Citi and partner channels to support growth.

The CMO, Tractor Supply Co. Credit Program will serve as a primary day-to-day contact with Citi’s Partner Management team, internal cross-functional teams, as well as our Tractor Supply partner to drive new accounts and usage that will generate profitable sales for both Citi and Tractor Supply. The CMO will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, communication sequencing, integration in the customer shopping journey and targeting optimization.

Responsibilities:

• Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation and offers

• Work with the client and agencies to create best-in-class, omnichannel marketing strategies and communications that drives customer action

• Facilitate / lead strategic and tactical marketing discussions with Partners

• Manage/facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance and ensure all campaigns adhere to legal, compliance, and control requirements and that documentation is properly maintained

• Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation

• Manage, track, and coordinate multiple projects and resource planning

• Meet all expectations for risk and issue management

• Monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and project management skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Desired Qualifications:

• Exemplary communication skills, with ability to partner effectively and influence key decisions across various levels of the organization

• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external

• Partner- and growth-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners

• Demonstrated experience working with cross-functional stakeholders and managing external relationships to drive mutually beneficial growth

• Comfortable in ambiguous situations, self-starter, and self-learner

• Comfortable operating in a highly matrixed, complex environment

• Strong sense of accountability and decisiveness in a strong work ethic culture

• Appreciation for regulatory requirements and ability to ensure adherence to all business and regulatory requirements including Legal, Fair Lending, Risk, and Compliance

• Team-player with ability to adjust immediate priorities based on changing business needs

• High level of accountability

• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive

• Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L

• Expertise with project management tools such as MS Office, Aprimo, JIRA, SharePoint, etc.

• Knowledge of private label credit cards and consumer finance a significant plus

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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