AVP – Business Analytics, Analyst

The Business Analytics Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Responsibilities:

• Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
• Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
• Analyzes performance of marketing programs and business initiatives
• Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
• Forecasting includes creation of key indicator curves and indices
• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
• Makes and implements recommendations through the use of data analysis and segmentation methodologies
• Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
• Manages staff. Evaluates subordinates' performance and makes decisions regarding staffing, pay increases, promotions, terminations, etc.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 5-8 years of experience
• Advanced analytical and business strategy skills
• Effective communication skills
• Ability to present to business partners and/or leaders to gain approvals
• Project and process management skills
• Excellent written and verbal communications skill
• Experience with a prior focus in financial services analytics
• Solid organizational skills and ability to manage multiple projects at one time
• Self-starter who also has a demonstrated ability to work successfully in team environment and drive

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

What’s expected from you?

The role of AVP reports to the VP/Sr. VP. The key requirement for the role is the ability to understand the business, develop data-driven solutions to address business problems and independently manage end-to-end project communication with business partners. The individual will possess the ability to work in teams and display a proactive learning attitude.

• Client Obsession – Create client centric analytic solution to business problems. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.
• Analytic Project Execution – Own and deliver multiple and complex analytic projects. This would require an understanding of business context, conversion of business problems in modeling, and implementing such solutions to create economic value.
• Business Knowledge: Develop an understanding of the business. Understand and enhance business practices and processes.
• Statistical mind set – Proficiency in basic statistics, hypothesis testing, segmentation, and predictive modeling.
• Stakeholder Management: Experience in stakeholder management across various functions and regions.  
• Presentation Skills: Delivering high class presentations to share the thoughts, the solutions or the problem for business stakeholders and senior management
• Project Management – Necessary skillset to manage project in terms of creating project plan, assigning responsibilities
• Teamwork: Effectively contribute and add value to cross functional initiatives. Train and coach others in the organization. Seek to learn from other areas within the site to improve analytic approaches for the team.
• Communication: Communicate and present effectively to partners and senior leadership
• Organizational Development: Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
• Teamwork: Develop cross-site relationships to enhance leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing Business, Functional and Technical expertise
• Communication and Relationship: Independently manage end-to-end project/partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units
• Need to lead the team and mentor them. Conduct team engagement activities to keep up the employee engagement momentum.

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