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Lead Analyst - Retail to Cards Cross Sell Analytics (Hybrid)

Job Req ID 22549790 Location(s) Wilmington, Delaware; New York, New York Job Category Decision Management
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Job Description

This position is part of the Existing Customer Engagement team, within the larger US Customer Analytics organization. The Existing Customer Engagement analytics team is responsible for conducting financial and advanced statistical analyses to drive consumer engagement and business insights and strategies to support business growth within the North America business, across Cards and Bank. Analyses will focus on the development of comprehensive strategy recommendations impacting ongoing marketing campaigns based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape.  This role is to lead end to end marketing analytics for new retail bank & cards cross sell initiatives. It is a highly visible role that requires thought leadership and collaboration with senior leaders across multiple functions.


  • Using advanced analytics, identifies data patterns & trends, and provides insights to enhance business decision making capability in marketing optimization, segmentation & targeting, and value prop development. 

  • Translate data into customer behavioral insights to drive targeting, segmentation strategies and cross campaign optimization

  • Understands the financial basics of the retail bank and investments and can translate performance data into profitability models.  Recommends actions for future developments & strategic business opportunities, as well as enhancements to existing programs based on a solid understanding of performance and financial results.

  • Continuously improve processes and strategies by exploring and evaluating new data sources and by using the latest tools and advanced analytic techniques

  • Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

  • Gathers key marketing performance data from various cross functional stakeholders to examine past business performance, develop meaningful KPIs and evaluate financial outcomes

  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


  • Bachelor's or Masters degree with a background in Statistics, Economics, Business / Finance

  • 6+ years experience in a quantitative field

  • Strong analytical and practical problem solving abilities.  Recognized technical authority with experience in segmentation, optimization, behavioral analysis and KPI development.

  • Ability to build strong and effective cross functional working relationships with partners across the bank

  • Understanding of the retail bank market & products, customer life cycle, and P&L

  • Strong understanding of optimization and financial forecasting processes and advanced analytics tools & techniques

  • Strong project management, analytic thinking and partnership skills

  • Ability to work independently, and manage multiple ongoing projects concurrently

  • Past campaign analytics experience a plus


  • Bachelors/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:

Decision Management


Job Family:

Business Analysis


Time Type:

Full time


Primary Location:

Wilmington Delaware United States


Primary Location Salary Range:

$116,880.00 - $175,320.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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