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Sr. Data Scientist -US Consumer analytics

Job Req ID 21312331 Primary Location Wilmington, Delaware Job Category Decision Management
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This position is part of Omni channel analytics team within the larger US Customer Analytics organization. Citi US Consumer Bank offers a suite of Unsecured Lending & deposit products to existing customers. The omni channel analytics team is responsible for generating business insights, develop marketing and targeting strategies across different channels (Digital and Non-Digital) .The analyst will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. Team collaborates with functional teams from Product, Marketing, Risk, and technology, customer experience departments to assess, develop and launch channel level strategies.


  • Create a holistic customer view across the multiple customer touchpoints (phone, chat, digital, branch)
  • Support the execution priorities of the Omni channel analytics team:
  • Analyze performance of Citi owned channels including Citi website, emails, mobile app, desktop and mobile browser.
  • Identify opportunities to enhance the targeting efficiency across channels (digital, phone, Branch)
  • Utilize statistical and segmentation tools to develop targeting strategies for all ECM channels
  • Create an optimization framework to maximize the ROI
  • Identify the optimal offer presentment strategy across the channels & make data-driven recommendations on offer prioritization
  • Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software and techniques.
  • Translate data into insights that reflect an understanding of customer needs and behavioral drivers to inform strategic roadmaps and innovation.
  • Conduct financial analysis and forecasting for program recommendations
  • Understand all of the drivers of financials and the underlying consumer behaviors that drive those financials. Be able to articulate these to cross functional partners.
  • Communicate clearly and effectively to business partners and senior leaders
  • Manage multiple projects simultaneously through effective project management. Create, update, and track project plans for multiple deliverable
  • Translate digital performance KPIs into financial metrics for offer & NPV optimization
  • Work with cross functional teams to create channel and reach expansion opportunities
  • Collaborate with vendors to further enhance one-to-one marketing capability digital channels
  • Design tests and learn agenda with business partners & identify marketing efficiency improvement opportunities
  • Qualifications: Bachelor's degree in a quantitative discipline is required (i.e. Statistics, Mathematics, Economics, Engineering or other quantitative field). Masters preferred
  • 6-10 years of work experience in channel analytics(digital, phones) role is required
  • Must have working knowledge of modern drive to web strategies
  • Must have working knowledge of technical skills: SQL, SAS, MS Office, Hadoop, Hive
  • Excellent analytic ability and problem solving skills. Must have demonstrated ability in data retrieving and manipulation
  • Working experience in a quantitative field, consumer finance, credit card industry


  • Bachelors/University degree, Master’s degree preferred

About the US Consumer Bank

The recently established U.S. Consumer Bank organization delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses.   Our products and services cover a wide range of client banking needs including credit cards, basic banking, mortgages and investment advisory services. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy, to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment and geography.


Job Family Group:

Decision Management


Job Family:

Business Analysis


Time Type:


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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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