Head of Acquisitions Marketing and Strategy for Deposits

The US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to Citi’s success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to thrive in a dynamic organization.

Sitting within the Client Marketing organization, the Head of Acquisitions Marketing and Strategy for Deposits, along with their team, plays a critical role in fueling growth in Checking deposit balances, building new customer relationships and driving long term and profitable behaviors in support of USPB.

This role will establish strategy, roadmap and drive flawless execution of core deposit acquisitions marketing efforts, while also identifying and championing new acquisition offers to optimize the objective function. Under the leadership of this individual, team would manage and execute compelling new creative experiences/messaging, establish and execute on test and learn agenda, and have strong performance marketing disciple and rigor around meeting and exceeding goals and KPIs driven by these marketing tactics.

Critical to this role is the ability to clearly articulate a compelling vision for Deposit checking offers and strategy across channels, and to bring that forward with strong partnership, buy-in and engagement across the business, both with internal and external stakeholder across Product, Segment, Legal, Business Execution and Channel Teams. To drive forward and maximize value of marketing, in this role he/she will also be responsible for identifying net-new and transformational acquisition opportunities, assessing resource/execution needs, tracking performance and communicating results to senior leadership and cross-functional partners. 

Key Responsibilities 

• Lead the development and execution of Retail Acquisitions Checking offers, campaigns, and strategy
• Drive Checking Acquisitions growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new product placement opportunities.           
• Partner with analytics on robust and timely tracking, and forecasting to help evaluate program performance across all response acquisition channels, aiding in the development of future strategies.
• Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
• Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.  
• Maintain an extreme focus on detail while managing marketing campaigns with flawless execution and adhering to risk and control policies and agenda

Key Skills and Leadership Competencies

• Competitive Drive – someone with a competitive nature that is motivated by exceeding plan targets and thrives on delivering results.  A strong sense of accountability and decisiveness in a strong work ethic culture
• A Curious, Analytical Mindset – the ability to interpret complex analytics into highly effective decision making which drives competitive advantage.
• A Natural Influencer – someone with strong communication and presentation skills. Able to deliver compelling narratives in a highly matrixed, cross-functional environment.
• A Resilient Growth Mindset – the perseverance and resilience required to consistently perform in a competitive environment.
• An Outstanding facilitator - able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues.
• An Excellent Collaborator - Promote a culture of teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi franchise.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years business experience,
• Direct to consumer marketing and banking products experience required.
• Creative design and content development experience.
• Martech, adtech and project management workflow tool experience i.e. Confluence, Jira, Aprimo, iHandle preferred
• Financial services industry experience preferred.
• Track record of delivering strategies to deliver exceptional customer and digital experiences.
• Demonstrated technical knowledge and general management skills.
• Ability to lead and collaborate with others in a team enviroment.
• Understanding and experience across a broad range of digital capabilities, tools, and best practices is highly desired.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

------------------------------------------------------

Job Family Group:

------------------------------------------------------

Job Family:

------------------------------------------------------

Time Type:

------------------------------------------------------

Primary Location:

------------------------------------------------------

Primary Location Full Time Salary Range:

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

------------------------------------------------------

Anticipated Posting Close Date:

------------------------------------------------------

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting