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COVID-19:

The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Direct Mail Marketing Lead Analyst, VP

Job Req ID 22525799 Location(s) Wilmington, Delaware; New York, New York Job Category Marketing
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The Program Management Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business.   Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers.

Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

  • Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals.
  • Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals.
  • Works collaboratively with Analytics teams to make sound decisions and recommendations to leadership.
  • Manage internal legal and creative reviews and approvals for marketing campaigns.
  • Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
  • Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

  • 6-10 years of experience in Marketing (preferable in direct mail) and Retail bank/financial services industry experience.
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem solving and sense of ownership.
  • Solid communication, presentation and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education:

  • Bachelor’s/University degree, Master’s degree preferred

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Salary Range:

$106,630.00 - $159,940.00

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

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