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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

AVP Lending Campaign Execution Lead

Job Req ID 21312287 Primary Location Wilmington, Delaware; Jacksonville, Florida; Sioux Falls, South Dakota; Irving, Texas Job Category Marketing
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Key Responsibilities:

  • Lead the execution of Lending Personal Installment Loan campaigns to ensure that strategies are implemented as intended, which includes managing controls around program procedures.
  • Collaborate with strategy teams to bring to market new solutions that will better meet customer needs, which includes offer development and testing.
  • Partner with Risk and Decision Management to translate strategies into business requirements for cross- functional execution teams.
  • Work closely with Product Marketing, MIM, Campaign Management, Direct Mail Production, Creative Management, and Email Delivery to bring campaigns to market and maximize customer touch points to ensure relevant and logical integration with the customer’s journey.
  • Contribute to long-term development/enhancements to strategy development and execution.
  • Manage all campaign documentation requirements and perform audits validating end to end criteria.

• 2-5 years of experience in financial services, retail and/or consumer goods marketing

• Bachelor’s degree required

• Strategic creative marketer with a strong results orientation

• Data-oriented; strong problem-solving skills

Leadership Competencies

• Self-starter – ability to work independently as well as in a group setting

• Comfort with risk taking to inspire a healthy test and learn environment

• Ability to build strong networks and relationships across Cards, Consumer Banking and Citicorp

• Possesses strong communication skills and ability to communicate at all levels of the organization

• Analytical and conceptual thinker with ability to operate in “white space”

• Problem-solver who is able to think critically through a process end-to-end

• Comfortable operating in a highly matrix, complex arena

• Self aware with ability to adapt to various situations

• Customer centric with ability to balance both customer benefits and business financials.  Identify win-win for customers and Citi.


Job Family Group:



Job Family:

Marketing Program Management


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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