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Communication & Content Generation Lead

Job Req ID 21335125 Primary Location Tel Aviv, Israel Job Category Communications and External Relations
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Citi’s Innovation labs is a global network of innovation centers focused on delivering cutting edge solutions to Citi’s Capital Markets, Securities Services and Banking lines of businesses.

Our Mission is to create a competitive advantage for our clients, manifested as change in the way they operate, by providing innovative technological solutions with strong client engagement, from idea to production, and by leveraging the entrepreneurship spirit.

The Innovation Labs are present in five key locations: Tel-Aviv, London, Dublin, Singapore and New York, with additional engineering centers in Dublin, Canada, Singapore, Shanghai and India.


The Communication & Content Generation Lead will be part of the Citi Global Innovation Lab Network team, reporting to the Marketing & Communication Manager. He/she will drive our content efforts, connecting with our domain leads, promoting the Labs internally and externally, improving our brand awareness to key audiences.

Key objectives of this role:


• Source and develop stories about technology topics for internal audiences and marketing purposes


• Create and distribute marketing copy to advertise the Labs, our projects and cutting-edge technologies utilizing internal and external channels

• Liaise with Global Public Affairs team to promote content externally

• Research and stay abreast of industry-related topics and identify customers’ needs. Make recommendations for new (and relevant) topics based on learnings.

• Prepare not only written topics but also create the design to illustrate articles.

• Update the Labs' websites as needed

Key daily responsibilities:

• Work alongside our domain and Lab leaders to understand key projects, generate content to promote the work being delivered by the Innovation Labs and articulate the value of this work to Citi and beyond.

• Produce copy promoting the exciting cutting-edge technologies and platforms, illustrating relevant use-cases to produce internal campaigns, digital flyers, website copy and newsletters etc.

• Promote best practice sharing environment leveraging our partners and academy partners

• Work in partnership with the creative team to develop creative briefs and guide creative direction to meet objectives for our communications, including internal marketing, website copy,  

• Manage content and updates for customer and internal touch points

  • Collaborate with the Global Public Affairs team to monitor media trends and social media dialogue, source social media opportunities and events and PR opportunities for Israeli market

Ideal Candidate:

• Bachelor's degree in Communications, Marketing, Journalism or relevant field

• Proven work experience as a Content Creator/Generator,

Copywriter or similar role

• Tech writing – Proven experience working for high tech companies or tech journalism

• Portfolio of marketing or communications (i.e. white papers, articles)

• Excellent writing and editing skills in English and Hebrew

• Ability to fact-check long-form content pieces

• Superior interpersonal and communications skills

• Highly skilled in storytelling

• Ability to work well in a matrixed organization

• Demonstrated success in managing deliverables within aggressive timeframes

• Creative thinker

It’s a plus!

• Communications experience with Innovation labs or financial technology

• Financial services background (Corporate side)

• Experience working in a global environment

Strong PowerPoint skills

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Job Family Group:

Communications and External Relations

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Job Family:

Communications Management

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

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