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Career Opportunity

Legal Innovation Marketing Manager

Locations: Tampa, Florida Job Function: Project and Program Management Employee Status: Regular Job ID: 19136120

Citi Legal is seeking a combination position for a Digital Marketing (Visual Communications) and Graphic Design Manager. This position offers the opportunity to work with a dynamic team of professionals in a variety of operational sectors including Change Management, Technology, Training, Web and Graphics Design. The focus of this role is to lead digital marketing and graphic design efforts in support of our technology transformation initiatives. The ideal candidate will be self-motivated, organized and self-disciplined, demonstrating expertise in the digital marketing and graphic design space. In addition, they will demonstrate responsiveness, professionalism, be results-oriented, and technologically savvy.

The right candidate will have a keen design eye to create professional graphics, effective blended media campaigns, and serve as a support team member to our Technology & Innovation team ensuring a satisfactory end-product design. He/she will be responsible for managing the creation, design and strategic implementation of our marketing advertising campaigns, keeping our content current and relevant, create digital and print marketing materials, enhance branding efforts, and assist in the design of our tech.

Position reports to the Director of Change Management and will be assisting with research, planning and executing activities to support the Citi Legal vision in technology & innovation. This position is fast-paced and demanding; and will provide the opportunity to work on a wide variety of projects on a global scale.

Product Marketing Responsibilities include:

  • Studying the company’s products and their benefits for users
  • Developing effective marketing strategies and plans
  • Working with design, acquisition and other teams to promote products

Job brief

You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, including email campaigns and leveraging internal social media.

Your goal will be to develop and implement the most profitable plans to position and promote our products.


  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers


  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field


Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - US


Time Type :Full time


Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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