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Program Marketing Specialist

Job Req ID 23627584 Location(s) Tampa, Florida Job Category Business Strategy, Management & Administration
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Citi creates economic value that is systemically responsible and in our clients’ best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our teams are charged with a mission that rivals any large tech company. Our products and solutions are the foundations of everything we do.

The Enterprise Architecture Group (EA) acts as a catalyst across businesses and functions driving the transformation of Citi into a simpler, customer-centric organization.   EA utilizes the Citi Enterprise Architecture Methodology (CEAM) which is a sustainable approach that employs standard taxonomies such as business process, business function and data to consistently define Citi’s Enterprise Architecture. It facilitates holistic views of Citi’s processes and applications, highlighting the siloes that have led to duplication and complexity in processes and technology.  CEAM enables Citi to concentrate its business processes and associated data flows onto a strategic set of fit-for-purpose applications and data stores, reducing duplication of both application functionality and data. It does this in a way that balances the need to reduce complexity over time while simultaneously ensuring benefits are realized without compromising the stability of Citi’s infrastructure. Simply put, CEAM aids simplification as Citi redesigns and enhances the end-to-end architecture of the firm.  CEAM is evolving to become the Enterprise anchor to inform decision making and simplification.

Our commitment to diversity includes a workforce that represents the clients we serve globally from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We’ll enable growth and progress together.

The Program Marketing Specialist is accountable for management of complex and critical internal relations, communications, and branding across various program components to internal and external stakeholders. Requires a comprehensive understanding of multiple areas within a function as well as various programs and how they interact to achieve the objectives. Applies in-depth understanding of the business impact to drive consistency, clarity, and action. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required to negotiate internally, often at a senior level. Some external communication may be necessary. Exercises control over resources, policy formulation and planning.


  • Works across the department and with various enterprise services and communication teams to develop an integrated Internal Communications strategy that supports a franchise wide approach and business line specific programs that are designed to support those achieving goals.
  • Work with the team and respective Decision Management leaders on the communication strategy (for the department and facilitate the development of communication materials and presentations
  • Ensuring that there is an effective communication cascade and channels that distribute targeted information at the franchise, business line and local team level
  • Writing internal communication updates and messages as per the Internal Communications plan or to support franchise wide activities as well as business line communication
  • Providing internal communications assistance for major projects
  • Developing and managing bespoke employee events
  • Coordinating the production and editing of internal communication videos and podcasts
  • Source and develop content for publications as needed
  • Ensuring relevance of content newsletter and intranet site as primary communication channels for staff
  • Evaluation of the internal communication program
  • Supports the development of policy and standards as appropriate
  • Effectively designs and integrates graphical representations into communications as appropriate
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency


  • 10 + years of relevant experience in marketing and/or public relations in a large firm
  • Strong leadership, interpersonal and relationship-building skills are required
  • Highly effective written and oral communication skills; excellent organizational skills
  • Able to adapt quickly to internal tools and processes
  • Strong team player who can work effectively in cross-organization situations and across all levels of the organization, including with senior management
  • Demonstrated success in managing deliverables within aggressive timeframes
  • Demonstrated development, planning and execution of medium range and long-term strategic plans
  • Proven ability to conduct research/analysis, organize findings and build communications
  • Self-motivated with ability to make decisions and maintain a controlled environment.
  • Proactive and ability to work independently or as a team player, with the ability to develop strong relationships with numerous partners.
  • Ability to multitask, work under pressure in a fast-paced environment, be proactive and goal-oriented.


  • Bachelors degree, potentially Masters degree

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:

Business Strategy, Management & Administration


Job Family:

Business Management


Time Type:

Full time


Primary Location:

Tampa Florida United States


Primary Location Salary Range:

$136,700.00 - $205,050.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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  • Join our team
    of 220,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 95 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

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