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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Senior Marketing Manager

Job Req ID 21307738 Primary Location Taipei, Taiwan Job Category Marketing
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The Senior Marketing Analyst is a professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

  • Conceptualize and develop the brand strategy (ethos, brand values and purpose of being, brand architecture, visual & communication strategy, competitive strategy and differentiation)
  • Interact with product and program managers across all programs supported, regarding program details, including: reviewing marketing grids, understanding target audiences, program offers, and takeaway of the communication and manage creative and media strategy to meet the goal and build credibility of brand
  • Interact with and provide direction to agencies regarding creative specifications, artwork, artwork preparation, rules and regulations.
  • Provide clear concise direction to external suppliers and agencies.
  • Maintain daily communications with suppliers/agencies regarding schedules and other related details and share this information with program team members.
  • Drive test and target initiatives to determine which is the most effective marketing creative/offers/layouts that will boost the business performance
  • Track and measure the impact of marketing initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions, and conduct analysis across multiple platforms and extract key insights for future campaign development and go-to-market strategies
  • Support all company initiatives regarding Compliance, Continuity of Business and Self Assessment.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


Qualifications:

  • Bachelor's degree required, Masters a Plus with an emphasis in marketing, communications, journalism, public relations or related field preferred.
  • A minimum of 10 years of progressive experience in marketing, planning, or communications, with excellent digital marketing competence across search, display, paid media and measurement
  • Incumbent must have analytical skills and creative experience necessary to address targeted messages to a variety of audiences.
  • Strong oral communications skills, including the ability communicate effectively with others and to speak in public, listen effectively, interview and gather pertinent information from sources at all levels, and work with varying levels of staff.
  • Able to work well under pressure and to manage multiple projects simultaneously.
  • Organized, detail-oriented and deadline driven
  • Must be flexible and adaptable to unexpected changes.

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Job Family Group:

Marketing

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Job Family:

Marketing Generalist

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

View the Pay Transparency Posting

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