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Senior Product Manager

Locations: Sydney, New South Wales Job Function: Marketing Employee Status: Regular Job ID: 19141824

At Citi, we strive to meet our strategic purpose of delivering remarkable experiences to our clients. To achieve this we need to ensure we are delivering robust portfolio management initiatives that not only enrich the customer experience, but deliver on key card usage and retention targets.

The core focus of the Senior Product Manager is to own all initiatives and processes designed to reduce customer attrition and drive ongoing engagement across all credit card portfolios. 

Key Responsibilities:

  • Develop and execute overall retention strategy in collaboration with internal (product, DM etc.) and external (partners etc.) stakeholders.
  • Conduct profitability assessments on offers by portfolio to forecast return on investment before commencing marketing campaigns.
  • Manage the creation and portfolio segmentation for all communications relating to retention - including working with Analytics, Creative Agencies and other stakeholders.
  • Work with decision management to develop any trigger based strategic initiatives relating to retention and develop digital communications plan, to drive engagement and loyalty and reduce attrition.
  • Collaborate with other stakeholders of Usage & Loyalty teams to drive consistency in messaging communicated across the customer lifecycle.
  • Analyse spend data and develop strategies (short and long term) to refine campaign segmentation and/or creative to deliver stronger performance based on data driven decision making.
  • Manage the retention marketing budget and meet all reporting deadlines.
  • Help manage the monthly accrual process, review budget vs. actual, manage monthly variances and ensure ongoing optimisation of budget allocations
  • Prepare briefs detailing retention initiatives including marketing strategy, target audience, creative execution, timing, offer, test objectives, projected profits and breakeven, etc.
  • Analyse existing data trends and work with Decision Management on data modelling and segmentation to improve performance and response rate of retention initiatives.
  • Manage all end to end retention processes, including fulfilment, and conduct regular reviews to identify opportunities for optimisation/simplification.


  • Tertiary education required – degrees in marketing and communications would be well regarded.
  • 3 - 5 years’ experience in marketing preferably in the finance industry.
  • Energy, enthusiasm and excellent communications skills
  • Good project management and time management skills
  • Strong analytical and numerical skills
  • Ability to handle frequent changes and adapt to change
  • Innovative and creative thinker
  • Strong skills in Excel and PowerPoint

When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.

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Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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