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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Senior Marketing Manager, Digital Sales

Job Req ID 21329412 Primary Location Sydney, Australia Job Category Marketing
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The Digital Sales & Marketing Team is on the lookout for a versatile, hands-on, self-starter Senior Marketing Manager to drive the Citi branded credit card and personal loans businesses.

Your challenge is threefold:

Acquisition Strategy:

  • Develop in consultation with channel experts the full funnel marketing strategy and execution plan that drives awareness, increases demand, and engages with the customer base to deliver against Plan volumes and CPAs

  • Develop and optimise, in collaboration with stakeholders, the customer value propositions, key messages and creative concepts as part of the new to bank marketing strategy

  • Partner with local, regional and global stakeholders to coordinate, test, learn and optimise a roadmap of offers, channels and content to deliver sustainable, profitable customer growth

  • Accountable for all Citi branded credit card and personal loans offer execution, media mix decisions, forecasting and reporting

Campaign Execution:

  • Oversee a cohesive, multi-channel product-awareness marketing strategy and creative execution to ensure seamless customer experience for the products managed

  • Engage with creative and media agencies and collaborate with in-house marketing specialists to stand up a best practice campaigns and execute your full-funnel acquisition marketing strategy, including but not limited to PR, above-the-line and digital media

  • Leverage marketing technology including Salesforce Marketing Cloud, Adobe Analytics, Adobe Target and Adobe Audience Manager to design, build and optimise data-driven campaign elements


  • Monitor the competitive landscape for significant developments and broader trends impacting the new product, identifying opportunities and threats presented, and mobilising stakeholders to take action

  • Accountable for monitoring, analysing and communicate results based on MIS across multiple data sets

  • Take accountability for a sizable marketing budget, including forecasting, reporting and managing finance processes

  • Develop automated reporting for channel management to report on overarching product success metrics including clicks, conversion rates, approvals rates, applications and accounts

About you:

  • Bachelor degree in Marketing Commerce or related discipline

  • Minimum 8 years in Marketing – ideally with hands on experience with digital media. Time in with in Banking or Fin tech is a plus but not essential

  • You’re accustomed to working to tight deadlines, but also comfortable when priorities shift.

  • You’ve got a proven track record of quickly establishing and maintaining strong, positive working relationships, and are comfortable being challenged and holding others to account.

  • You’re ready for an opportunity to put your strategic, innovative, creative thinking to the test and roll up your sleeves to create something from the ground up – surrounded by hard-working, energetic, supportive team mates.


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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  • Join our team
    of 200,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 98 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

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