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Senior Business Analyst

Job Req ID 22420148 Primary Location Sydney, Australia; Melbourne, Australia Job Category Business Strategy, Management & Administration
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The Business Senior Analyst is a seasoned professional role. They are required to apply in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Work and performance of all teams in the area are directly affected by the performance of the individual.

The Sales and Distribution team encompasses the overall acquisition & lending growth for White Label Consumer Cards which is both sustainable and profitable.

The Senior Business Analyst is a key role in the Sales and Distribution business with responsibility and accountability for delivering sales initiatives to drive new accounts and balance growth. This role is also responsible for maintaining a strong Controls oversight across Sales and Distribution processes.


  • Campaign execution and offer development for acquisition and Cards Lending

  • Managing campaign communication changes and sends

  • Conducting data QA, content QA, seed testing, Production Assurance Testing and Day 2 checks

  • End to end management of offer fulfilment: raising JIRA requests to Decision Management, submitting jobs for prioritisation, raising Marketplace requests, securing approvals, scheduling of rewards fulfilment, Financial and non-Financial uploads

  • Administration and documentation of campaign execution Policies and Procedures

  • Coordinating with offshore teams on campaign quality assurance checks, including review of Sales Palette

  • Monitoring daily, weekly and monthly campaigns delivered against campaigns planned

  • Investigating campaign related enquiries and escalations

  • Working with Sales, Marketing, Decision Management, Technology, Controls and Compliance stakeholders to ensure smooth and timely delivery of campaigns

  • Identifying gaps in current campaign and fulfilment processes and work with relevant teams to drive improvements via automation

  • Enforcing and maintaining strong Controls environment for end to end campaign delivery

  • Project Management support of business risk and control oversight and other large global strategic initiatives

  • Management reporting of business intelligence and other key initiatives

  • Data Collection and evaluation

  • Design and provide day-to-day support to management in the form of ad hoc analysis stretch assignments as needed

  • Coordinating work streams that focus on data, technology, product initiatives

  • Assembly, development and structuring of presentation decks

  • Development and management of strategic solutions for a group under rapid development and offers exposure to senior management and positions the successful candidate for progression within the group or to a position inside one of other organizations depending on experience

  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


  • 5-8 years relevant experience

  • Required skills include project management, quantitative aptitude, and the ability to effectively synthesize and communicate complex business issues through concise presentation skills.

  • Good interpersonal skills to oversee cross disciplinary work streams.

  • Extensive project management and strategic analysis experience.

  • Interest and experience in the financial services industry.


  • Bachelor’s/University degree or equivalent experience, Masters degree preferred

Please note that Citi has entered into an agreement with NAB to acquire its consumer bank in Australia which includes residential mortgages, deposits, and unsecured lending.

The sale is expected to complete in March 2022.

As this is a role to work in Citi’s consumer bank, the successful candidate will initially be employed by Citi, but on sale completion, their employment will transfer to a NAB (or) a new entity that will employ Citi’s consumer bank employees, prior to their transfer to NAB.


Job Family Group:

Business Strategy, Management & Administration


Job Family:

Business Management


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

View the Pay Transparency Posting

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