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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Marketing Manager, Digital Sales

Job Req ID 21329525 Primary Location Sydney, Australia Job Category Marketing
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The Digital Sales & Marketing Team is on the lookout for an energetic, results driven Marketing Manager to drive the Citi-branded credit cards, personal loan and buy now, pay later (BNPL) acquisition marketing specialising in affiliate and partnership marketing. This is a 12 month fixed term contract.

Your challenge is threefold:

Channel Strategy:

  • Manage all Aggregator and Affiliate (A&A) partner relationships and negotiations to ensure sustainable, profitable growth through the channel across Citi credit cards and personal loans.

  • Drive A&A channel initiatives and develop marketing assets to help drive incremental account volume, including ongoing display sponsorships, third part email blasts, content, and table listings etc

  • Lead the execution for partnerships campaign rolls out for responsible products loans, engaging with partners and colleagues to execute as required

  • Own partnership channel initiatives and develop bespoke marketing assets to help drive incremental account volume, including ongoing onsite promotions, partner email blasts, direct mail inclusion, etc.

  • Be accountable for the Digital Experience Optimisation to enhance Citi web properties (IE. A&A bespoke landing pages, and partnership pages) to ensure a seamless customer experience and strong conversion rates.

Campaign Execution:

  • Create engaging, result driven digital marketing campaigns for A&A and partnership campaigns

  • Develop and optimise, in collaboration with Product teams, the customer value propositions, key messages and creative concepts as part of the Go-To-Market strategy for all A&A and partnership selected products and offers

  • Engage creative and media agencies and collaborate with in-house marketing specialists to stand up a best practice website and execute your full-funnel acquisition marketing strategy, including but not limited to PR, above-the-line, digital and 1:1 data-driven communications


  • Proactively share campaign success metrics, insights, and future enhancements on all active campaigns

  • Develop automated reporting for channel management to report on channel success metrics including clicks, conversion rates, approvals rates, applications, and accounts

About you:

  • Bachelor degree in Marketing Commerce or related discipline

  • Minimum 4 years in Marketing. 

  • Proficiency in excel and data insight mining

  • Experience in Aggregator and Affiliate marketing within Banking or Fin tech is a plus

  • You’ve got a proven track record of quickly establishing and maintaining strong, positive working relationships with a diverse array of individuals, and are comfortable being challenged and holding others to account.

  • You’re accustomed to working to tight deadlines, but also comfortable when priorities shift.

  • Thrives in a fast paced, innovative, collaborative and commercial environment


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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  • Join our team
    of 200,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 98 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

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