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Marketing Manager Consumer Cards (Fixed term contract)

Job Req ID 21330802 Primary Location Sydney, Australia Job Category Product Management and Development
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The Marketing Product Senior Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

Responsibilities:

  • Lead data-driven discussions with internal & external stakeholders to agree changes to the marketing mix. Mix includes, but not limited to, pricing, offer, targeting & segmentation, content optimisation, channel conversion
  • Work with key internal stakeholders to deliver profitable outcomes - including Partnership Commercial and Product, Sales and Distribution, Risk, Compliance, Finance, Product Operations, Credit Operations, Digital, Decision Management, Customer Experience etc.
  • Engage with White Label partners to gain buy-in and approval for changes to the strategic direction of campaigns and/or campaign assets. Monitor results and seek continuous sales improvement
  • Monitor key sales metrics to influence improvements (eg. ticket size, volume, tenure, channel and pay-down)
  • Manage the payment and accrual process for paid campaigns. Meeting all reporting deadlines including accruals, forecasts and ongoing optimisation of budget allocations.
  • End-to-end campaign management including Activity Briefs, Communications Approvals, Maker/Checker Processes etc.
  • Represent the Growth Strategy Team as required in cross-departmental forums and projects, such as the Citi Marketing Forum and Sales and Distribution Team Meetings.
  • Lead or Assist on key projects and initiatives from a marketing perspective as required.
  • Supports Senior Marketing Manager as required.

Technical competencies:

  • Strong interpersonal and leadership skills
  • Strong influencing and negotiating skills
  • Excellent attention to detail
  • Results driven and self motivated

Experience required:

  • Bachelor degree in Marketing or related discipline
  • Minimum 5 years in Marketing. Experience in credit cards considered a plus
  • Experience in digital marketing, including email campaign execution,  would be highly regarded
  • Strong background in retail marketing preferred

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Job Family Group:

Product Management and Development

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Job Family:

Product Management

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Time Type:

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

View the Pay Transparency Posting

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