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Marketing Campaign Manager

Job Req ID 21386100 Primary Location Sydney, Australia Job Category Product Management and Development
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This role responsible for engaging new to bank and existing clients with Citi’s Retail Bank proposition. It involves building awareness of Citi’s product offerings and coordinating available offers and assets to drive growth for the Retail Bank through online and offline channels.

Responsibilities:

  • Lead creative concept development for Retail Marketing campaigns and coordinate execution through multiple channels. Develop and manage implementation of innovative, thematic campaigns e.g. stimulus campaigns and campaigns to build brand awareness, preference and deliver account targets
  • Develop product positioning campaigns to build awareness and drive take-up amongst existing customers
  • Work with the Product teams to promote new feature enhancements for existing products and drive take-up
  • Manage end-to-end campaign execution requirements including Activity Briefs, Comms Approvals, agency and design briefs, DM data briefs, creative development and channel execution. Channels include Salesforce Marketing Cloud (eDM, SMS, Cloud-based landing pages), Direct Mail, eCRM and RM dashboard uploads, the website and mobile app, paid media and other touchpoints as they become available
  • Champion the end to end customer experience for defined products plus the ‘One-Citi’ view of customers and campaigns across the franchise
  • Provide marketing and collateral support where required for Wealth Management Centres e.g. communications, invitations, app form updates
  • Work with Sales & Distribution, Sky Banking Team, CitiPhone and Digital Banking to ensure Customer Value Proposition and service standards are delivered by supporting the Personal Bankers and Relationship Managers to drive portfolio efficiencies, customer experience via Net Promoter Score and PFDR
  • Work with Sales & Distribution team, Corporate Affairs and the Digital Sales and Marketing teams to develop high-end events and engagement calendar that creates opportunities for the frontline to convert prospects and drive higher engagement with their existing clients. Provide communications and activities to promote event registrations, attendance and follow-ups
  • Monitor Net Promoter Score and suggest improvements to segment customer experience
  • Monitor market and consumer trends as well as competitors activities and identify initiatives to achieve competitive advantage
  • Prudently manage the budget, including optimisation, accruals and invoicing, to ensure targets and return on investment metrics are exceeded
  • Monitor and socialise key campaign metrics by preparing detailed post implementation reviews. Use these learnings to inform future campaign/channel strategies
  • Manage compliance communication updates and product updates as required by product or compliance

Qualifications:

  • 2-5 years of relevant experience
  • Tertiary qualified in marketing or related discipline
  • Sales Force Marketing Cloud or similar email management platform
  • Strong, written and verbal communication skills & competency in Microsoft Office, Excel, Powerpoint
  • Strong data management knowledge of segmentation/ extraction/customer targeting and techniques
  • Strong numerical and financial capability
  • Ability to plan, prioritise and co-ordinate multiple campaigns and initiatives to effectively deliver high-quality, sustainable results
  • Lateral thinker who demonstrates drive and commitment to delivering innovative solutions
  • Strong interpersonal, problem solving and influencing skills
  • Operates with a customer-centric lens
  • Adaptable, resilient and flexible
  • Team player who is energetic and highly motivated
  • Strive for continuous self-development

Education:

  • Bachelor’s degree/University degree or equivalent experience

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Job Family Group:

Product Management and Development

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Job Family:

Product Management

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Time Type:

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

View the Pay Transparency Posting

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