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Apply NowLocations: Sydney, New South WalesJob Function: MarketingEmployee Status: RegularJob ID: 19115969
Portfolio Management – Spend Stim & Diversity
Develop and execute overall spend strategy in collaboration with internal (product, DM etc.) and external (partners etc.) stakeholders.
Conduct profitability assessments on offers by portfolio to forecast return on investment before commencing marketing campaigns.
Manage the creation and portfolio segmentation for all communications relating to spend - including working with Decision Management, Creative Agencies and other stakeholders.
Work with decision management to develop any trigger based strategic initiatives relating to spend and develop digital communications plan, incorporating digital wallets, to drive early engagement and loyalty.
Collaborate with other members of Usage & Retention to drive consistency in messaging communicated across the customer lifecycle. .
Analyse spend data and develop strategies (short and long term) to refine campaign segmentation and/or creative to deliver stronger performance based on data driven decision making.
Manage the spend stim & diversity marketing budget and meet all reporting deadlines.
Help manage the monthly accrual process, review budget vs. actual, manage monthly variances and ensure ongoing optimisation of budget allocations
Prepare briefs detailing spend initiatives including marketing strategy, target audience, creative execution, timing, offer, test objectives, projected profits and breakeven, etc.
Analyse existing data trends and work with Decision Management on data modelling and segmentation to improve performance and response rate of spend initiatives.
Manage all end to end spend stim & diversity processes, including fulfilment, and conduct regular reviews to identify opportunities for optimisation/simplification.
When you work at Citi, you will be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and use the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi Australia is an Employer of Choice for Women and supports a flexible work environment.
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